The Jontex Condom campaign may be promoting the brand's extra lubricated condoms, but it also promotes sexual activity in some very unorthodox areas including the kitchen, elevator and stairwell. While some people might be shrugging in nonchalance, other people will be gasping in as much incredulity as they would be at the knowledge of how lubricated these condoms are.
Conceived and executed by the Miami Ad School based in São Paulo, Brazil, the Jontex Condom campaign was art directed by André Rival with copy by Heloísa Ribeiro. A clever and suggestive campaign, the images themselves are very tame. It essentially revolves around the 'caution wet floor' signs to show just how lubricated these Jontex condoms are.
Wet Floor Ads
The Jontex Condom Campaign Promotes Extra Lubricated Condoms
Trend Themes
1. Unorthodox Advertising - Opportunity for companies to push boundaries and promote their products in unconventional ways.
2. Sexually Suggestive Ads - Opportunity for brands to use provocative advertising to capture consumer attention.
3. Humorous Sexual Advertising - Opportunity for companies to use humor in their sexual advertising to appeal to consumers who may be uncomfortable with overtly sexual ads.
Industry Implications
1. Condom Industry - Opportunity for condom companies to create advertising campaigns that stand out from competitors and capture consumer attention.
2. Advertising Industry - Opportunity for advertising agencies to create sexually suggestive campaigns for clients who want unconventional advertising.
3. Sexual Wellness Industry - Opportunity for companies in the sexual wellness industry to use provocative advertising to destigmatize their products and attract new customers.