Convenience foods are surging in popularity with consumers like Millennials who are looking for small snacks and meals to enjoy out of the house, which is seeing brands respond with products like these new Go Ahead! bars.
The new products includes the Nutty Crunch and Fruit & Nut Breaks, which are both made with wholesome ingredients to make them perfect for consumption when commuting in the morning or as a midday snack. The bars each contain 100 calories and have a high fiber profile in response to the demand for low-calorie snacks that contribute to a healthy lifestyle.
The new Go Ahead! bars are being rolled out to stores now in the UK and can be found at independent retailers for purchase.
Nourishing Cereal Bar Snacks
The New Go Ahead! Bars Have a Wholesome and Satisfying Profile
Trend Themes
1. Convenient and Healthy Snacks - Convenience foods are increasing in popularity as consumers seek healthy options on-the-go.
2. Low-calorie and High-fiber Products - There is a growing demand for low-calorie snacks with high nutritional value.
3. Small Meal Options - Consumers, particularly Millennials, are seeking out small, convenient options for meals and snacks.
Industry Implications
1. Snack Foods - Brands within the snack food industry have an opportunity to respond to the trend and create new, convenient and healthy snack options.
2. Food and Beverage - The food and beverage industry can innovate to create products that align with the convenience and health trends.
3. Retail - Retailers can cater to the busy, health-conscious consumer by stocking and selling convenient and wholesome snacks.