It's not uncommon to find flavored Greek yogurt that tastes like lemon, cherry or blueberry, but a new line of yogurts from Kroger is using fruits and berries alongside unconventional vegetable ingredients.
The non-fat Greek yogurt range from Kroger includes highly unusual fruit and vegetable combinations, such as Blueberry Cucumber, Cherry Beet, as well as Spiced Apricot & Butternut Squash, among others. These yogurt cups are rich in protein, fiber and vitamins, as well as probiotic and prebiotic cultures.
While these vegetable-flavored yogurts may seem like an unexpected invention within the dairy industry, there's a growing number of yogurt products on the market that are now experimenting with savory flavors over sweet ones. Kroger's flavored Greek yogurt range sets the stage for even more brands to come forth with savory yogurt products.
Vegetable-Flavored Yogurts
Kroger's Flavored Green Yogurt Combines Fruits and Vegetables
Trend Themes
1. Savory Yogurt - Brands can create more unconventional yogurt flavors using previously unexplored savory combinations.
2. Functional Yogurts - Product developers can add functional ingredients like probiotics and prebiotics to more yogurt varieties.
3. Fruit-vegetable Combos - Innovators can offer more products that combine fruits and vegetables in unexpected ways, like Kroger's Blueberry Cucumber yogurt.
Industry Implications
1. Dairy - Companies in the dairy industry can continue to innovate by creating more savory and functional yogurt varieties.
2. Health Food - In the health food industry, manufacturers can create more nutrient-dense yogurt options by adding fruits, vegetables, and functional ingredients.
3. Packaged Foods - In the packaged food industry, brands can incorporate unusual flavor combinations to create unique yogurt products that stand out on the shelves.