Contemporary denim brand 3sixteen teams up with American heritage brand Alpha Industries to rework classic military designs, including the modernized authentic silhouette of the M-65 field jacket and the M-59 Fishtail Parka.
Alpha Industries was attracted to 3sixteen's stylish presence in street culture and felt sure that the "impeccable herringbone fabric [...] would translate seamlessly to Alpha." The fashion capsule is made in the United States and honors the military with elegant and low key aesthetic. Yet, the 3sixteen x Alpha Industries silhouettes stand out due to their deeply sophisticated approach to streetwear, as well as the recognizable tailored fit and unmatched durability in the design of the M-65 field jacket. The 2018 Spring/Summer capsule definitely puts a contemporary utilitarian spin on the millennial wardrobe.
Photo Credits: Ray Spears
Authentic Military Apparel Team-Ups
3sixteen & Alpha Industries Highlight the M-65 Field Jacket
Trend Themes
1. Military-inspired Streetwear - The collaboration between 3sixteen and Alpha Industries highlights the trend of incorporating military aesthetics into contemporary streetwear, creating an opportunity for fashion brands to tap into the intersection of heritage and urban style.
2. Authentic Capsule Collections - The 3sixteen x Alpha Industries collaboration showcases the growing trend of brands partnering to create limited-edition capsule collections, presenting a disruption opportunity for companies across various industries to collaborate and create unique products.
3. Utilitarian Fashion - The reworked M-65 field jacket and M-59 Fishtail Parka emphasize the trend of utilitarian fashion, inviting brands in the apparel industry to explore functional and stylish designs that cater to consumers' desire for both practicality and aesthetics.
Industry Implications
1. Fashion & Apparel - The collaboration between 3sixteen and Alpha Industries presents an opportunity for disruptive innovation in the fashion and apparel industry by combining military-inspired designs with contemporary streetwear aesthetics.
2. Capsule Collection - The limited-edition 3sixteen x Alpha Industries capsule collection demonstrates the potential for disruption within the fashion industry, inspiring other brands to explore similar partnerships and create unique and highly sought-after collections.
3. Textiles & Materials - The use of impeccable herringbone fabric in the collaboration between 3sixteen and Alpha Industries calls for disruptive innovation in the textiles and materials industry, encouraging exploration of high-quality, durable and stylish fabrics for military-inspired fashion.