For National Equal Pay Day, NUT-rition teamed up with Laura Dern and Equal Rights Advocates to create the Equal Pay Pack, a limited-edition nut snack pack that shares "what it feels like to get less." For a limited time, this nut mix with almonds, cashews, pecans and dried fruit is being offered in a bag that's 20% bigger than the regular NUT-rition pack and advocates equal pay for all.
To bring awareness to the wage gap, the brand created gender-specific bags of NUT-rition, including "His Pack," which featured 20% less product than "Her Pack," and a hidden camera stunt.
As well as inspiring people to demand more from the workplace, NUT-rition is using the Equal Pay Pack to express that it believes "women should demand more… more from their snacks and more from their lives."
Wage Gap Nut Snacks
NUT-rition's Equal Pay Pack Expresses That the "Gender Pay Gap is Nuts"
Trend Themes
1. Gender Pay Gap Snacks - There is an opportunity for food and snack industries to create gender-specific products that raise awareness about the gender pay gap.
2. Awareness Campaign Products - There is an opportunity for businesses and marketers to create awareness campaigns through products that align with a particular cause or message.
3. Limited-edition Snacks - Creating limited-edition products can generate buzz and excitement around a brand and its message, as seen with the Equal Pay Pack.
Industry Implications
1. Food and Snack Industry - The food and snack industry can create awareness campaigns through gender-specific products to address societal issues and advocate for change.
2. Marketing and Advertising Industry - The marketing and advertising industry can leverage the power of products to drive social change and create awareness campaigns that resonate with consumers.
3. Consumer Goods Industry - The consumer goods industry has an opportunity to capitalize on the trend of limited-edition products to generate attention and build brand loyalty.