For National Equal Pay Day, NUT-rition teamed up with Laura Dern and Equal Rights Advocates to create the Equal Pay Pack, a limited-edition nut snack pack that shares "what it feels like to get less." For a limited time, this nut mix with almonds, cashews, pecans and dried fruit is being offered in a bag that's 20% bigger than the regular NUT-rition pack and advocates equal pay for all.
To bring awareness to the wage gap, the brand created gender-specific bags of NUT-rition, including "His Pack," which featured 20% less product than "Her Pack," and a hidden camera stunt.
As well as inspiring people to demand more from the workplace, NUT-rition is using the Equal Pay Pack to express that it believes "women should demand more… more from their snacks and more from their lives."
Wage Gap Nut Snacks
NUT-rition's Equal Pay Pack Expresses That the "Gender Pay Gap is Nuts"
Trend Themes
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Gender Pay Gap Snacks — There is an opportunity for food and snack industries to create gender-specific products that raise awareness about the gender pay gap.
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Awareness Campaign Products — There is an opportunity for businesses and marketers to create awareness campaigns through products that align with a particular cause or message.
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Limited-edition Snacks — Creating limited-edition products can generate buzz and excitement around a brand and its message, as seen with the Equal Pay Pack.
Industry Implications
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Food and Snack Industry — The food and snack industry can create awareness campaigns through gender-specific products to address societal issues and advocate for change.
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Marketing and Advertising Industry — The marketing and advertising industry can leverage the power of products to drive social change and create awareness campaigns that resonate with consumers.
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Consumer Goods Industry — The consumer goods industry has an opportunity to capitalize on the trend of limited-edition products to generate attention and build brand loyalty.