During the 2019/2020 NFL football season, a number of different teams worked with Slate in order to increase digital presence. Slate is a company that provides real-time social media tools, which can be used by an organization to create branded image and video templates. This means that brands can get content out faster, as they will be using templates that were previously approved for social media.
The NFL teams that worked with Slate had success, one of which was the Minnesota Vikings. Scott Kegley, the Executive Director of Digital Media and Innovation for the Vikings, spoke about the increased digital presence made possible through working with Slate, "Slate allows us to create enough options so we are able to adjust to various types of content while still keeping things on-brand."
Johnny Volk, the San Francisco 49ers Social Media Manager, also indicated that since working with Slate, the teams have seen an uptick in views across various social media platforms.
Social Media Sports Templates
NFL Teams Increased Digital Presence Through Slate's Templates
Trend Themes
1. Real-time Social Media Tools - Expanding the use of real-time social media tools in other industries can help organizations create branded content faster and maintain a consistent brand image.
2. Branded Image and Video Templates - Developing user-friendly platforms that offer ready-to-use branded image and video templates can enable brands in different sectors to streamline their content creation process and increase engagement.
3. Increased Digital Presence - Exploring ways to enhance digital presence can be a game-changer for businesses, allowing them to reach wider audiences and generate more views across various social media platforms.
Industry Implications
1. Sports Marketing - Sports marketing firms can leverage real-time social media tools and branded templates to enhance digital presence, engage fans, and attract sponsorships.
2. Ad Agencies - Ad agencies can adopt real-time social media tools and branded templates to deliver timely and on-brand content for their clients, boosting their digital marketing efforts.
3. Digital Media Platforms - Digital media platforms can cater to businesses by integrating real-time social media tools and offering branded templates, helping companies increase their digital presence and user engagement.