The new Brazilian craft beer Bendicta Beer got its good looks from the design firm Leoart Design. Playing on the religious nature of the brand's name, Leoart created packaging that mimic the architecture and religious practices of the church. While church and hoppy beverages may seem like an odd pairing, I'm sure many beer aficionados will agree that swilling suds is a form of worship.
A can of Bendicta Beer comes accompanied with a glass bearing the company's insignia. They both sit in a stately box as if the focal point of lofty stain glass windows. The sides of the box are adorned with rendering of churches and the brand's name is written with such flourish you'd think it was lifted from a piece of religious script.
While this kind of branding may border on blasphemous to the truly devote, the Bendicta Beer packaging is boldly clever and incredibly eye-catching.
Pious Booze Branding
The Bendicta Beer Packaging Gathers Inspiration From the Church
Trend Themes
1. Religious-inspired Packaging - Opportunity for design firms to create unique packaging inspired by religious iconography for unconventional brands.
2. Craft Beer Culture - Opportunity for breweries to adopt unique branding strategies that reflect the playful and irreverent spirit of craft beer culture.
3. Experiential Packaging - Opportunity to enhance consumer experience by creating packaging that goes beyond just functionality and reflects the values and personality of the brand.
Industry Implications
1. Brewing Industry - Opportunity for craft breweries to differentiate themselves with unique and innovative packaging and branding.
2. Design Industry - Opportunity for design firms to explore and innovate in the realm of packaging design, particularly for unconventional and niche markets.
3. Beverage Industry - Opportunity for beverage brands to create experiential branding that enhances consumer experience and builds brand loyalty.