Aiming to capture the essence of 2020 with flavor, Burger King Brazil assembled a bad-tasting burger with only displeasing ingredients that only get even more disgusting when paired together. The campaign features ingredients like soggy noodles, chicken feet, sardines and fish, all of which are layered on top of the other to create a burger that truly looks as bad as it surely tastes. Burger King Brazil challenged a few customers to try the revolting burger, which was impossible to get down.
To spare people the horror of having to encounter this burger, Burger King clarified: "This product will definitely not be marketed in Burger King restaurants. Unless the year 2020 doesn’t end in December, which would actually be worse than any sandwich."
Intentionally Revolting Burgers
Burger King Brazil Created a Bad-Tasting Burger to Reflect 2020
Trend Themes
1. Disgusting Food - The trend of intentionally creating bad-tasting food or drinks that reflect a certain concept or experience, such as 2020, presents an opportunity for disruptive innovation in the food and beverage industry.
2. Anti-marketing Marketing - The concept of intentionally creating a product that is not meant to be marketed, like Burger King's intentionally revolting burger, presents an opportunity for disruptive innovation in the advertising and marketing industry.
3. Viral Marketing Stunts - The trend of viral marketing stunts, like Burger King's challenge to a few customers to try their revolting burger, presents an opportunity for disruptive innovation in the advertising and marketing industry.
Industry Implications
1. Food and Beverage - Intentionally creating bad-tasting food or drinks that reflect a certain concept or experience, such as 2020, presents an opportunity for disruptive innovation in the food and beverage industry.
2. Advertising and Marketing - The concept of intentionally creating a product that is not meant to be marketed, like Burger King's intentionally revolting burger, presents an opportunity for disruptive innovation in the advertising and marketing industry.
3. Fast Food - The trend of viral marketing stunts, like Burger King's challenge to a few customers to try their revolting burger, presents an opportunity for disruptive innovation in the fast food industry.