The images in the Airtel Broadband campaign look so thrilling that it may take people a moment or two to realize that something is slightly off. As much as the buildings featured in the print ads look like they belong on the Las Vegas Strip, they are actually on an otherwise quiet, suburban street.
The Airtel Broadband campaign was conceived and executed by JWT, an ad agency based in Gurgaon, India. Through the use of typical tourist images such as malls, theaters and landmarks, the Airtel Broadband campaign shows that by logging onto the Internet via their network, people can experience shopping, movies and destinations as though they were there in person.
The Airtel Broadband campaign was art directed by Sumonto Ghosh and Kishaloy Basu.
Exotic Home Destination Ads
The Airtel Broadband Campaign Promotes Lifelike Internet Use
Trend Themes
1. Virtual Experience Advertising - Ad campaigns that promote the lifelike experience of using products through virtual or augmented reality technology provide an opportunity for advertising agencies to create disruptive innovation in the marketing industry.
2. Hyperrealistic Imagery - The use of hyperrealistic imagery in advertisements can create a sense of wonder and intrigue, providing an opportunity for photographers and graphic designers to innovate and push the boundaries of what is possible.
3. Suburban Oasis - Creating an oasis-like environment in suburban areas presents an opportunity for architects and designers to create unique and disruptive urban planning and housing solutions.
Industry Implications
1. Internet Service Providers - Internet service providers have an opportunity to create marketing campaigns that emphasize the value of fast and reliable connection speeds for online experiences.
2. Advertising Agencies - Advertising agencies have an opportunity to create visually stunning and hyperrealistic campaigns that promote the value of their clients' products and services.
3. Architecture and Design - Architecture and design firms have an opportunity to create unique and innovative solutions for creating beautiful and functional living spaces in suburban areas.