When it comes to finding an affordable food brand, it's difficult to discover one that tastes good for the price. Economy is aiming to change this, and by working with the branding agency 'Facing,' the company has redesigned its look to appear affordable but still reliable.
As such, the packaging is very simplistic, and all font is done in red and placed onto an all-white background. The font is not anything fancy, which conveys the straightforward, no-frills aesthetic of the brand. Many people tend to veer away from cheaper brands, but at times the only thing that makes them cost more is the expensive packaging. With Economy, consumers are paying affordable prices for food that's just as good as the next brand in the grocery store.
Cost-Conscious Branding
Economy is a Quality and Affordable Food Brand
Trend Themes
1. Minimalist Branding - Opportunity to disrupt industries by adopting a minimalist branding approach, showcasing affordability and reliability.
2. Affordable Quality - Opportunity to innovate by offering affordable yet high-quality products in various industries.
3. Transparent Pricing - Opportunity to disrupt industries by providing transparent pricing to customers, increasing trust and loyalty.
Industry Implications
1. Food and Beverage - Opportunity for disruptive innovation in the food and beverage industry by offering affordable brands without compromising taste or quality.
2. Beauty and Personal Care - Opportunity for disruptive innovation in the beauty and personal care industry by providing affordable products that rival luxury brands.
3. Retail - Opportunity for disruptive innovation in the retail industry by leveraging minimalist branding to offer affordable alternatives to expensive products.