While the on-field action gets the spotlight, the real MVPs are often found on the table during Super Bowl season. From touchdown-worthy appetizers to refreshing beverages, these trends explore what brands have been doing to promote their offerings during game time.
One example comes from Whataburger, which is spicing up Super Bowl LVIII with the debut of its WhataWings Party Pack. This epic bundle includes 72 boneless wings tossed in one of four signature sauces, a family-sized helping of crispy French fries, and eight extra dipping sauces to keep the flavor flowing.
Elsewhere, Applebee’s is gearing up for Super Bowl Sunday with a special treat for football fans. On February 9, 2025, they’re offering a one-day-only deal: snag 20 free Boneless Wings when you place an online order of $40 or more.
10 Super Bowl Food Promotions
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Football-Themed Pretzel Burgers
Burger King is Testing a New Game Day Pretzel Whopper
9
Game Day QSR Packs
The Whataburger WhataWings Party Pack Celebrates Super Bowl LVIII
8
Football-Themed QSR Meal Deals
Popeyes 18-Piece Wing Group Pack is Arriving for the Big Game
7
Game-Changing Pizza Promotions
DiGiorno Doinks Gives Fans Extra to Cheer for at the Super Bowl
6
Local Eatery-Elevated Soda Campaigns
Pepsi is Running Immersive Experiences for the Super Bowl LIX
5
Super Bowl-Themed Doughnuts
Pinkbox is Selling Big Game Doughnuts for the Super Bowl
4
NFL Restaurant Promotions
Applebee's Partners with the NFL to Offer an Array of Sporty Deals
3
Promotional Pizza Roll Deliveries
Totino’s Pizza Rolls Can Be Ordered on Super Bowl Sunday
2
Football-Themed Chicken Wing Promotions
This Applebee's Super Bowl LIX Promotion Offers Free Wings
1
Sports-Inspired Tequila Cocktails
The 1800 Tequila x San Francisco 49ers Celebrate the Super Bowl
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Celebratory World Cup Snacks
Walkers and FIFA Partnered to Mark the Upcoming World Cup
FIFA World Cup Snack Collaborations
Lay's Dropped Its Four New FIFA World Cup Flavors In Canada
Exclusive Ketchup Kegs
The 114-Ounce Heinz KegChup Was Made for Big Game Snacking
Superhero QSR Meal Menus
The Dairy Queen x Superman Menu Celebrates the Upcoming Movie
Sports-Event-Inspired QSR Deals
Wendy’s Announced $3 Son of Baconator Offer
Basketball-Inspired Complimentary Menu Promotions
Wendy's Offers Free Fries and Frosty on April 7
Romantically Playful QSR Menus
Dunkin’ Drops a Valentine’s Day Lineup
Global Chip Flavor Series
Lay’s FIFA World Cup 2026 Introduces 40 Globally Inspired Chip Flavors
Dual-Snack Game Day Partnerships
The Pringles x Cheez-It Snack Stadiums are Limited-Edition
Sports Fan Pop-Ups
Just Eat's Countdown Club Celebrates the UEFA Champions League Final
All-in-One Chicken Wing Meals
Wingstop Loaded Flavor Boxes Pack Chicken, Fries and Sauce
Ambitious Burger Month Promotion
Red Robin Runs an Ambitious Promotion for Loyal and New Customers
Holiday Blind Box Campaigns
Buffalo Wild Wings Debuts its 'Hank the Halls' Spot and Campaign
Football Food Delivery Promotions
The ALDI SOS Big Game Bundle is an Uber Eats Exclusive
Vibrant Nautical-Themed Cartoon Meals
Burger King x SpongeBob SquarePants Launch an Exclusive Menu
American Football-Focused Venue Initiatives
Topgolf Ligns Itself with the American Football Season
Value-Driven QSR Meals
Checkers & Rally's Introduced the $5 MVP Meal Deal
Halloween-Celebrating QSR Menus
The Burger King Monster Menu Doubles Down on Halloween Themes
Hockey Playoff Restaurant Campaigns
Boston Pizza Launched Its Hockey Playoff Campaign in Canada
Reward-Based QSR Promotions
SONIC Launches the 'Snacky Hour' Promotion for Summer Dining
Real-Food Entrée Giveaways
The Chipotle Realest 30 Will Share a Text-to-Claim Code on Game Day
Game Day Cupcakes
Baked by Melissa and Kinder Made Limited-Edition Flavors for Big Game Hosting
Lemon-Pepper Cream Cheeses
Wingstop & PopUp Bagels Announced Lemon Pepper Schmear for Game Day
Football-Inspired Fast-Food Packaging
Bojangles Has Unveiled Its 2025 Big Bo Box Lineup
Celebratory Soccer Dining Events
TGI Fridays Matchday Menu is Part of Fridays United
Rewarding Pizza Party Promotions
Pizza Hut and Partiful Partnered for National Pizza Party Day
Football-Inspired Pizza Offerings
George Kittle and the Deal Deer Star in 'The Real Deal'
QSR In-App Football Games
Wendy’s and FOX Big Noon Launch the 'Tendy Toss' In-App Game
High-Value Pizzeria Promotions
The Little Caesars More for $9.99 Promotion Maximizes Value
Weekday Value Dining
KFC Expanded Its $10 Chicken Deals Into Daily Meal Offers
Nostalgic Sports-Focused Grocery Campaigns
Instacart Debuts a Campaign in Kansas City
Soccer-Themed Snack Branding
These Mondelēz Products Get Fans Ready for the World Cup 2026
Game-Day-Ready Dog Campaigns
Blue Buffalo x Olivia Culpo Team Up for Football-Inspired Treats
Meme-Inspired Wing Promotions
Pizza Hut Unveils the New '6 7 Menu' Starring 67 Cent Boneless Wings
Chicken Wing Recipe Competitions
BOTA BOX Concludes Its National 'Wing It with Bota' Competition
Larger-Than-Life Sports Campaigns
Smirnoff Launches The Longest Tailgate for the Super Bowl
Limited-Run QSR Releases
Weekly Wingstop Drops Share a Taste of Drop Culture
Collaboration Candy Bar Cakes
Nothing Bundt Cakes and Snickers Partnered for New Treats
Festive Convenient Store Offerings
7-Eleven Gears Up for the Holidays with Food, Beverages & More
Candy Bar-Infused Sauces
Snickers Sauces Celebrate the Core Components of the Classic Candy Bar
Basketball Championship-Themed Convenience Promotions
7-Eleven is Offering Deals for March Madness
Celebratory Soccer-Themed Snacks
Goalden Balls Celebrate the Excitement of the FIFA World Cup 2026
Tangy Chicken Snack Sticks
The Slim Jim x Buffalo Wild Wings Chicken Stick Comes in Two Flavors
App-Only QSR Appetizer Offers
The KFC Wedges and Queso Dip is Currently a Digital Exclusive
Hangover Breakfast Burgers
Carl's Jr. Debuts Prediction Payback and the Hangover Breakfast Burger
Football-Themed Pastry Treats
Paris Baguette Offers Decadent Game-Day Desserts for Hosting
Athlete-Backed Beverage Campaigns
PepsiCo and NFL Players Debut 'Tailgate Crashers'
Sports-Themed Dog Snacks
Bocce's Bakery and the NFL Players Association Craft Dog Treats
Chicken Wing Teasing Campaigns
This Pizza Hut Wings Campaign Pokes Fun at Competitors
Coordinated Convenience-Focused Promotional Campaigns
7-Eleven Runs Promotions for Two Events
Convenient Frozen Snack Lines
Farm Rich is Enhancing March Madness Dining Options
Flavor Anthem Ads
Frank's RedHot is Bringing Flavor to the Big Game with Its Eat The GOAT Campaign
Spicy Chicken Snack Bites
Flamin’ Hot Boneless Chicken Wings are a Kroger Exclusive
Basketball Film-Inspired Pizza Campaigns
Pizza Hut Debuts Space Jam-Inspired Menu Bundle & Recipes
QSR Savoury Menu Expansions
Wendy’s Debuts Cheesy Bacon Cheeseburger & Chicken Tenders Ranch Wrap
Host-Inspired QSR Meals
Wendy's and FOX Big Noon Kickoff Partnered for New Combos
Timely Pizza Promotion Incentives
Domino's Pizza Marks the Super Bowl Season with Special Deals
No-Fee Food Delivery Ads
Grubhub Will Eat the Fees is Grubhub's First Big Game National Commercial
Extravagant Qsr Menu Reveals
Taco Bell Debuts 2026 Menu Roadmap with Live Más LIVE
Game Day Barbecue Meals
Dickey’s Barbecue Pit Specials are Arriving for the Super Bowl
Sunday-Focused QSR Value Deals
Sundays by KFC Bring Value and Indulgence to Consumers
Localized Game-Day Food Activations
Martha Stewart Joins Pepsi’s Bay Area Local Eats
Complimentary Fried Chicken Giveaways
Wingstop Crispy Tenders are Launching with a New Promotion
Munchies-Satisfying Donuts
Voodoo Doughnut 4/20 Treats Celebrate the Cannabis Event
Game Day Noodle Flavors
Cup Noodles Wings are Limited Chicken Wing-Inspired Instant Noodles
Festive QSR Deal Promotions
The Whataburger 12 Days of Whatacheer Promotion is Running Now
Gas Station Meal Expansions
7-Eleven Enters Fast-Food Territory with Chicken Items
Globally Inspired Potato Chips
Lay's is Dropping Limited‑Edition Flavors for FIFA World Cup 26
Cost-Conscious QSR Meal Deals
The Whataburger Bigger Better Bundles Come in Several Options
Hot Dog QSR Promotions
SONIC Celebrates National Hot Dog Month with Exclusive App Deals
Football-Themed Cookie Party Packs
The Crumbl Game Day Party Box Has 12 treats Inside
Affordable Nostalgia Value Meals
Atomic Wings Slap Box Value Meal Is Priced At $7.99
Game Day-Focused Grocer Campaigns
Natural Grocers is Running Big Game Deals for the Super Bowl
Sports-Themed Beer Campaigns
This BrewDog Promotion Offers the Chance at a Year of Free Beer
Flavor-Packed Gameday Activations
The Hellmann's Field Goal Challenge Lets Fans Attempt Kicking
Football-Themed Donut Collections
The Krispy Kreme Championship Dozen is Arriving for Game Day
Football-Focused Venue Marketing Campaigns
Dave & Buster's Delivers on Social Atmosphere & Dining
Chicken Tender Restaurants
Bar Tender by Wingstop in NYC Exclusively Serves Chicken Tenders
Mexican Cuisine Halloween Promotions
The Chipotle Chip-or-Treat Promotion Offers Free Rewards
Football Season Snack Cones
Muddy Bites Game Day is Arriving Exclusively at Target
Flavor-Fueled Fan Experiences
The Wingstop House of Flavor is Coming to North America
Cheeky Celeb-Inspired Fictional Characters
Hellmann's Debuts Meal Diamond Ahead of the Super Bowl
Musician-Approved Breakfast Sandwiches
Lainey Wilson and Whataburger® Partner on a Special Promo
Dumpling-Inspired Valentine’s Day Promotions
P.F. Chang’s Enhances the Romantic Experience
Soccer-Focused Official Snack Campaigns
Lay’s Ran the Lay’s Fan of the Match Opportunity
Outdoor Cooking-Focused Campaigns
Solo Stove Debuts the 'Squash the Beef at the Big Game' Campaign
$20 Chicken Wing Deals
KFC Has Introduced a Limited-Time Offer of 20 Chicken Wings for $20
Game Day-Focused Snack Packs
SNICKERS Collaborates with NFL Quarterback Josh Allen
QSR Voting Promotions
The Shake Shack Showdown Will Offer Patrons Free Food
Basketball Player-Approved Meals
Wingstop and Paige Bueckers Partnered for a New Meal
Post-Game Breakfast Campaigns
McDonald's Flipped Its Ads Sideways for Super Bowl Recovery
Fan-Created Wing Flavors
East Coast Wings + Grill Launches Its Fan Flavor Showdown
Sweat-Reducing Advisers
The Old Spice Guy Supported Big Game Fans with the No Sweat Predictor
Romantic Convenience Store Promotions
7-Eleven Offers Discounts and Themed Confections for V-Day
Sporting Event-Focused Experiences
Dave & Buster's Spotlights the Big Game Ticketed Experience
Unlimited Appetizer Restaurant Menus
Buffalo Wild Wings Bottomless Apps Offer Ample Food for Less
Chocolatey Flavored Football Morsels
NESTLÉ TOLL HOUSE's New Treat Appeals to Sports & Baking Fans
Basketball-Themed QSR Promotions
Arby's is Launching a March Madness Promotion
Weekly Diner Restaurant Rewards
Old Chicago Pizza + Taproom Make It or Break It is Rewarding
Extra-Terrestrial Chocolate Ads
Kinder Bueno's Super Bowl Ad Makes a Moment "Yes Bueno"
Footballer-Approved Chicken Products
Kevin's Buffalo-Style Chicken is Arriving for Football Season
Rewarding Game Pizza Promotions
Pizza Hut Teams Up With Tom Brady for 'Pizza Before The Hut'
Tiered QSR Pricing Initiatives
Wendy's Debuts the Value-Driven Biggie Deals Menu
Limited-Run Chicken Bites
Whataburger Brings Back Its Whatachick’n Bites
Football-Themed Cookie Packs
The Insomnia Cookies Big Game Snack Pack is Ready for the Super Bowl
Halloween-Themed Qsr Menus
Burger King Reveals a Monster Menu with Vampire Nuggets and Mummy Fries
Celeb-Packed Humorous Beer Campaigns
Bud Light's Keg Commercial is Airing for Super Bowl LX
Cost-Effective Nacho Promotions
Ojos Locos Unveils a Stellar National Nacho Day Deal
Game Day-Inspired Pizza Deals
The Pizza Hut Big Dinner Box is Launching with the NFL's Josh Allen
Limited-Edition Football-Inspired Lifestyle Capsules
Aviator Nation Pays Homage to Super Bowl LX
Quirky Edible Mascots
The Pop-Tarts Brand Introduces Team Sprinkles and Team Swirls
Film-Themed Diner Menus
Denny’s and Good Fortune Partnered on Two New Menu Items
Football-Themed Snack Chips
The Kroger Brand Champion Chip Collection is Ready for Football Season
Week-Long Restaurant Celebrations
Goldbelly Introduces its 'National Restaurant Week' in the U.S.
Football Team-Themed Meal Deals
The Charleys Big Game Bundle is an Online Exclusive
Football Season Slider Sandwiches
Honey Baked Ham Take & Serve Tavern Club Sliders are Flavorful
Shareable Oversized Pretzel Products
The Pretzelmaker Big Box of Bites is Perfect for Game Day
BBQ-Inspired Dog Treats
Battle of the Beggin' Pits Bold, Smoky Flavors Against One Another
Holiday-Themed Restaurant Events
Dave & Buster's Debuts Holiday Events and Promotions
Pumpkin Spice Chicken Wings
Wings Over Pumpkin Spice Chicken Wings Embrace Fall Flavor
Popular QSR Menu Comebacks
KFC is Reintroducing Its Potato Wedges and Hot & Spicy Wings
Iconic Chicken Wing Collaborations
Buffalo Wild Wings Partners with T-Pain on a New Track
Football Breakfast Pastry Partnerships
Pop-Tarts and the NFL Partnered in the UK and Ireland
Pet-Themed Branding Initatives
Lyft and Animal Planet Promoted Puppy Bowl in February
Indulgent Sports Bar Sandwiches
These Buffalo Wild Wings Sandwiches Come in Two Options
Adventurous Restaurant Promotions
bb.q Chicken Canada Debuts Goals to bb.q Chicken, Wings to Korea
Branded Month-Long Beef Celebrations
Buona Runs a World Beef Championship Competition in May
Pizza-Themed Fantasy Football Punishments
RED BARON® & Anthony 'Spice' Adams Team Up
Football-Themed Snack Chips
These McCoy’s Crisps Come in Two NFL-Inspired Options
Athlete-Inspired Chicken Sandwiches
Big Chicken Inside The Sandwich Wars has Four Items
Complimentary Chicken Wing Offers
Wingstop is Celebrating National Chicken Wing Day
Fan-Fueling Pizzas
Casey's Declared Its Breakfast Pizza the "Official Pizza of Noon Kickoffs"
Dip-Themed Wedding Ceremonies
Hellmann's is Offering a Unique Wedding Ahead of Chicken Tender Day
Football Season Snack Products
General Mills Football Season Products Come in Several Options
Complementary Food QSR Promotions
SONIC Live Free Fridays Offers a New Reward Every Week
Game Day Pizza Promotions
Mountain Mike’s Pizza Triple Play Bundle Celebrates Baseball Season
Shareable Mix-and-Match Appetizers
Applebee’s Ultimate Trio Has Thousands of Flavor Combinations
Complimentary Small Cheese Pizzas
Pizza Pizza Celebrated Sports Milestones with Free Pizza
Chicken Tender Offerings
Wingstop's Latest 'Next Drop' is Flavorful BOGO Chicken Tenders
Football Season Retailer Snacks
7-Eleven Game Day Snacks Offer a Variety of Options