While the on-field action gets the spotlight, the real MVPs are often found on the table during Super Bowl season. From touchdown-worthy appetizers to refreshing beverages, these trends explore what brands have been doing to promote their offerings during game time.
One example comes from Whataburger, which is spicing up Super Bowl LVIII with the debut of its WhataWings Party Pack. This epic bundle includes 72 boneless wings tossed in one of four signature sauces, a family-sized helping of crispy French fries, and eight extra dipping sauces to keep the flavor flowing.
Elsewhere, Applebee’s is gearing up for Super Bowl Sunday with a special treat for football fans. On February 9, 2025, they’re offering a one-day-only deal: snag 20 free Boneless Wings when you place an online order of $40 or more.
10 Super Bowl Food Promotions
10
Football-Themed Pretzel Burgers
Burger King is Testing a New Game Day Pretzel Whopper
9
Game Day QSR Packs
The Whataburger WhataWings Party Pack Celebrates Super Bowl LVIII
8
Football-Themed QSR Meal Deals
Popeyes 18-Piece Wing Group Pack is Arriving for the Big Game
7
Game-Changing Pizza Promotions
DiGiorno Doinks Gives Fans Extra to Cheer for at the Super Bowl
6
Local Eatery-Elevated Soda Campaigns
Pepsi is Running Immersive Experiences for the Super Bowl LIX
5
Super Bowl-Themed Doughnuts
Pinkbox is Selling Big Game Doughnuts for the Super Bowl
4
NFL Restaurant Promotions
Applebee's Partners with the NFL to Offer an Array of Sporty Deals
3
Promotional Pizza Roll Deliveries
Totino’s Pizza Rolls Can Be Ordered on Super Bowl Sunday
2
Football-Themed Chicken Wing Promotions
This Applebee's Super Bowl LIX Promotion Offers Free Wings
1
Sports-Inspired Tequila Cocktails
The 1800 Tequila x San Francisco 49ers Celebrate the Super Bowl
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Celebratory World Cup Snacks
Walkers and FIFA Partnered to Mark the Upcoming World Cup
Exclusive Ketchup Kegs
The 114-Ounce Heinz KegChup Was Made for Big Game Snacking
Superhero QSR Meal Menus
The Dairy Queen x Superman Menu Celebrates the Upcoming Movie
Basketball-Inspired Complimentary Menu Promotions
Wendy's Offers Free Fries and Frosty on April 7
FIFA World Cup Snack Collaborations
Lay's Dropped Its Four New FIFA World Cup Flavors In Canada
Romantically Playful QSR Menus
Dunkin’ Drops a Valentine’s Day Lineup
Global Chip Flavor Series
Lay’s FIFA World Cup 2026 Introduces 40 Globally Inspired Chip Flavors
Dual-Snack Game Day Partnerships
The Pringles x Cheez-It Snack Stadiums are Limited-Edition
Sports Fan Pop-Ups
Just Eat's Countdown Club Celebrates the UEFA Champions League Final
All-in-One Chicken Wing Meals
Wingstop Loaded Flavor Boxes Pack Chicken, Fries and Sauce
Ambitious Burger Month Promotion
Red Robin Runs an Ambitious Promotion for Loyal and New Customers
Holiday Blind Box Campaigns
Buffalo Wild Wings Debuts its 'Hank the Halls' Spot and Campaign
Football Food Delivery Promotions
The ALDI SOS Big Game Bundle is an Uber Eats Exclusive
Value-Driven QSR Meals
Checkers & Rally's Introduced the $5 MVP Meal Deal
Limited-Time Soccer-Themed QSR Meals
McDonald's Debuts the FIFA World Cup 26 Meal and Happy Meal
Hockey Playoff Restaurant Campaigns
Boston Pizza Launched Its Hockey Playoff Campaign in Canada
Reward-Based QSR Promotions
SONIC Launches the 'Snacky Hour' Promotion for Summer Dining
Real-Food Entrée Giveaways
The Chipotle Realest 30 Will Share a Text-to-Claim Code on Game Day
Game Day Cupcakes
Baked by Melissa and Kinder Made Limited-Edition Flavors for Big Game Hosting
Lemon-Pepper Cream Cheeses
Wingstop & PopUp Bagels Announced Lemon Pepper Schmear for Game Day
Celebratory Soccer QSR Campaigns
McDonald’s 2026 FIFA World Cup Campaign Has Meals and More
Football-Inspired Fast-Food Packaging
Bojangles Has Unveiled Its 2025 Big Bo Box Lineup
Rewarding Pizza Party Promotions
Pizza Hut and Partiful Partnered for National Pizza Party Day
Football-Inspired Pizza Offerings
George Kittle and the Deal Deer Star in 'The Real Deal'
QSR In-App Football Games
Wendy’s and FOX Big Noon Launch the 'Tendy Toss' In-App Game
High-Value Pizzeria Promotions
The Little Caesars More for $9.99 Promotion Maximizes Value
Soccer-Themed Snack Branding
These Mondelēz Products Get Fans Ready for the World Cup 2026
Game-Day-Ready Dog Campaigns
Blue Buffalo x Olivia Culpo Team Up for Football-Inspired Treats
Meme-Inspired Wing Promotions
Pizza Hut Unveils the New '6 7 Menu' Starring 67 Cent Boneless Wings
Chicken Wing Recipe Competitions
BOTA BOX Concludes Its National 'Wing It with Bota' Competition
Limited-Run QSR Releases
Weekly Wingstop Drops Share a Taste of Drop Culture
Collaboration Candy Bar Cakes
Nothing Bundt Cakes and Snickers Partnered for New Treats
Festive Convenient Store Offerings
7-Eleven Gears Up for the Holidays with Food, Beverages & More
Celebratory Soccer-Themed Snacks
Goalden Balls Celebrate the Excitement of the FIFA World Cup 2026
Candy Bar-Infused Sauces
Snickers Sauces Celebrate the Core Components of the Classic Candy Bar
Basketball Championship-Themed Convenience Promotions
7-Eleven is Offering Deals for March Madness
Celebratory Soccer Dining Events
TGI Fridays Matchday Menu is Part of Fridays United
Tangy Chicken Snack Sticks
The Slim Jim x Buffalo Wild Wings Chicken Stick Comes in Two Flavors
App-Only QSR Appetizer Offers
The KFC Wedges and Queso Dip is Currently a Digital Exclusive
Hangover Breakfast Burgers
Carl's Jr. Debuts Prediction Payback and the Hangover Breakfast Burger
Football-Themed Pastry Treats
Paris Baguette Offers Decadent Game-Day Desserts for Hosting
Weekday Value Dining
KFC Expanded Its $10 Chicken Deals Into Daily Meal Offers
Athlete-Backed Beverage Campaigns
PepsiCo and NFL Players Debut 'Tailgate Crashers'
Sports-Themed Dog Snacks
Bocce's Bakery and the NFL Players Association Craft Dog Treats
Chicken Wing Teasing Campaigns
This Pizza Hut Wings Campaign Pokes Fun at Competitors
Gamified Soccer-Tied Pizza Promotions
Domino's Launches an In-App Game Called Soccer Shoutout
Coordinated Convenience-Focused Promotional Campaigns
7-Eleven Runs Promotions for Two Events
Convenient Frozen Snack Lines
Farm Rich is Enhancing March Madness Dining Options
Spicy Chicken Snack Bites
Flamin’ Hot Boneless Chicken Wings are a Kroger Exclusive
QSR Savoury Menu Expansions
Wendy’s Debuts Cheesy Bacon Cheeseburger & Chicken Tenders Ranch Wrap
Host-Inspired QSR Meals
Wendy's and FOX Big Noon Kickoff Partnered for New Combos
Timely Pizza Promotion Incentives
Domino's Pizza Marks the Super Bowl Season with Special Deals
Value-Minded Wing Restaurant Menus
The Wingstop $5 Flavor Cravings Menu is Being Tested Now
Spicy Collaboration QSR Meals
The Jack in the Box Hot Ones™ Munchie Meal is Here for the Summer
World Cup-Themed Cookie Menus
The Crumbl Soccer Bundl is Packed with Sweet Options
No-Fee Food Delivery Ads
Grubhub Will Eat the Fees is Grubhub's First Big Game National Commercial
Extravagant Qsr Menu Reveals
Taco Bell Debuts 2026 Menu Roadmap with Live Más LIVE
Game Day Barbecue Meals
Dickey’s Barbecue Pit Specials are Arriving for the Super Bowl
Sports-Themed Beer Campaigns
This BrewDog Promotion Offers the Chance at a Year of Free Beer
Sunday-Focused QSR Value Deals
Sundays by KFC Bring Value and Indulgence to Consumers
Localized Game-Day Food Activations
Martha Stewart Joins Pepsi’s Bay Area Local Eats
Immersive Soccer Tournament Pop-Ups
Lay's Unveils an Immersive Pop-Up Experience
Munchies-Satisfying Donuts
Voodoo Doughnut 4/20 Treats Celebrate the Cannabis Event
Festive QSR Deal Promotions
The Whataburger 12 Days of Whatacheer Promotion is Running Now
Gas Station Meal Expansions
7-Eleven Enters Fast-Food Territory with Chicken Items
Globally Inspired Potato Chips
Lay's is Dropping Limited‑Edition Flavors for FIFA World Cup 26
Playing Field Pizza Boxes
Pizza Pizza's Pitch Party Pizza Creates a Tabletop Soccer Experience
Cost-Conscious QSR Meal Deals
The Whataburger Bigger Better Bundles Come in Several Options
Football-Themed Cookie Party Packs
The Crumbl Game Day Party Box Has 12 treats Inside
Food Delivery Football Campaigns
The Deliveroo Football Just Got Even Better Campaign is Immersive
Affordable Nostalgia Value Meals
Atomic Wings Slap Box Value Meal Is Priced At $7.99
Game Day-Focused Grocer Campaigns
Natural Grocers is Running Big Game Deals for the Super Bowl
Shareable Soccer Pretzel Snacks
Auntie Anne’s Pitch Pack is Ready for the World Cup
Flavor-Packed Gameday Activations
The Hellmann's Field Goal Challenge Lets Fans Attempt Kicking
Football-Themed Donut Collections
The Krispy Kreme Championship Dozen is Arriving for Game Day
Football-Focused Venue Marketing Campaigns
Dave & Buster's Delivers on Social Atmosphere & Dining
Chicken Tender Restaurants
Bar Tender by Wingstop in NYC Exclusively Serves Chicken Tenders
Football Season Snack Cones
Muddy Bites Game Day is Arriving Exclusively at Target
Soccer-Themed Nostalgic Snacks
Little Debbie Debuts the Summer of Soccer Promotinon
Stadium Snack Bowls
Gustaf Westman's World Cup Snack Bowl is Shaped Like a Football Stadium
Strategic Matchday BOGO Promotions
Chipotle Announces First-Ever Matchday BOGO Promotion
Cheeky Celeb-Inspired Fictional Characters
Hellmann's Debuts Meal Diamond Ahead of the Super Bowl
Soccer-Focused Official Snack Campaigns
Lay’s Ran the Lay’s Fan of the Match Opportunity
$20 Chicken Wing Deals
KFC Has Introduced a Limited-Time Offer of 20 Chicken Wings for $20
Outdoor Cooking-Focused Campaigns
Solo Stove Debuts the 'Squash the Beef at the Big Game' Campaign
Game Day-Focused Snack Packs
SNICKERS Collaborates with NFL Quarterback Josh Allen
Basketball Player-Approved Meals
Wingstop and Paige Bueckers Partnered for a New Meal
Soccer Tournament-Timed Snack Promotions
TokyoTreat Announces a Special World Cup Promotion
Post-Game Breakfast Campaigns
McDonald's Flipped Its Ads Sideways for Super Bowl Recovery
Romantic Convenience Store Promotions
7-Eleven Offers Discounts and Themed Confections for V-Day
Sporting Event-Focused Experiences
Dave & Buster's Spotlights the Big Game Ticketed Experience
Soccer Tournament-Long Store Promotions
7-Eleven Debuts the Special FanLand Promotion
Unlimited Appetizer Restaurant Menus
Buffalo Wild Wings Bottomless Apps Offer Ample Food for Less
Chocolatey Flavored Football Morsels
NESTLÉ TOLL HOUSE's New Treat Appeals to Sports & Baking Fans
Basketball-Themed QSR Promotions
Arby's is Launching a March Madness Promotion
Weekly Diner Restaurant Rewards
Old Chicago Pizza + Taproom Make It or Break It is Rewarding
Extra-Terrestrial Chocolate Ads
Kinder Bueno's Super Bowl Ad Makes a Moment "Yes Bueno"
Footballer-Approved Chicken Products
Kevin's Buffalo-Style Chicken is Arriving for Football Season
Rewarding Game Pizza Promotions
Pizza Hut Teams Up With Tom Brady for 'Pizza Before The Hut'
Tiered QSR Pricing Initiatives
Wendy's Debuts the Value-Driven Biggie Deals Menu
Soccer Season Donut Ranges
Krispy Kreme Match Day Dozen Celebrates the World Cup
Halloween-Themed Qsr Menus
Burger King Reveals a Monster Menu with Vampire Nuggets and Mummy Fries
Celeb-Packed Humorous Beer Campaigns
Bud Light's Keg Commercial is Airing for Super Bowl LX
Fan-Created Wing Flavors
East Coast Wings + Grill Launches Its Fan Flavor Showdown
Cost-Effective Nacho Promotions
Ojos Locos Unveils a Stellar National Nacho Day Deal
Game Day-Inspired Pizza Deals
The Pizza Hut Big Dinner Box is Launching with the NFL's Josh Allen
Limited-Edition Football-Inspired Lifestyle Capsules
Aviator Nation Pays Homage to Super Bowl LX
Quirky Edible Mascots
The Pop-Tarts Brand Introduces Team Sprinkles and Team Swirls
Film-Themed Diner Menus
Denny’s and Good Fortune Partnered on Two New Menu Items
Football-Themed Snack Chips
The Kroger Brand Champion Chip Collection is Ready for Football Season
Week-Long Restaurant Celebrations
Goldbelly Introduces its 'National Restaurant Week' in the U.S.
Football Season Slider Sandwiches
Honey Baked Ham Take & Serve Tavern Club Sliders are Flavorful
Soccer-Themed Chicken Wing Menus
Buffalo Wild Wings Matchday Menu Responds to World Cup Excitement
Shareable Oversized Pretzel Products
The Pretzelmaker Big Box of Bites is Perfect for Game Day
Holiday-Themed Restaurant Events
Dave & Buster's Debuts Holiday Events and Promotions
Long Weekend Wing Deals
The Wingstop Memorial Day Bundles are Priced at $1-Per-Wing
Soccer-Themed Brunch Menus
The Snooze Eatery Brunch Goals Menu is Here for World Cup Season
Globally Inspired Nacho Eateries
Bar Tostitos is a Stadium Dining Concept Serving Elevated Bites
Iconic Chicken Wing Collaborations
Buffalo Wild Wings Partners with T-Pain on a New Track
Football Breakfast Pastry Partnerships
Pop-Tarts and the NFL Partnered in the UK and Ireland
Fajita-Inspired QSR Menus
Taco Bell Debuts a Limited-Time Fajita Menu, with Two Noteworthy Dishes
Pizza-Themed Fantasy Football Punishments
RED BARON® & Anthony 'Spice' Adams Team Up
Team-Affiliated Burger Promotions
A New Tasty Burger Red Sox Partnership is Renewed for 2026
Branded Month-Long Beef Celebrations
Buona Runs a World Beef Championship Competition in May
Soccer-Themed Restaurant Bowls
Freebirds' Gold Soccer Bowl Comes with the Chance to Win Prizes
Football-Themed Snack Chips
These McCoy’s Crisps Come in Two NFL-Inspired Options
Gourmet World Cup Feasts
Abu Bakr Supermarket Launches Its £15 Gourmet World Cup Deal
Athlete-Inspired Chicken Sandwiches
Big Chicken Inside The Sandwich Wars has Four Items
Complimentary Chicken Wing Offers
Wingstop is Celebrating National Chicken Wing Day
Fusion Cuisine Football Menus
The YO! It’s Game Time Menu Features Remixed Dishes for Fans
Fan-Fueling Pizzas
Casey's Declared Its Breakfast Pizza the "Official Pizza of Noon Kickoffs"
Promotional Soccer Pizza Campaigns
The California Pizza Kitchen SEE PK Campaign is World Cup-Ready
Dip-Themed Wedding Ceremonies
Hellmann's is Offering a Unique Wedding Ahead of Chicken Tender Day
Football Season Snack Products
General Mills Football Season Products Come in Several Options
Complementary Food QSR Promotions
SONIC Live Free Fridays Offers a New Reward Every Week
Promotional QSR Opening Events
Buffalo Wild Wings GO Celebrates with Special Promotions
Game Day Pizza Promotions
Mountain Mike’s Pizza Triple Play Bundle Celebrates Baseball Season
Shareable Mix-and-Match Appetizers
Applebee’s Ultimate Trio Has Thousands of Flavor Combinations
Chicken Tender Offerings
Wingstop's Latest 'Next Drop' is Flavorful BOGO Chicken Tenders
Football Season Retailer Snacks
7-Eleven Game Day Snacks Offer a Variety of Options