With each year that passes, super bowl commercials become more and more interesting, with many consumers tuning in to the commercial breaks to see what unique products and advertisements would be shown. One noteworthy commercial category that always draws attention is apparel, with everything from collaborative clothing lines to functional beer-drinking hats being shown.
One example is Skechers' 'No T in Skechers commercial,' which is a comedic advertisement for its footwear brand that features Mr. T from A-Team repeatedly asserting that there is a T in Skechers, despite being corrected several times. This is a playful nod to the common misspelling of Skechers as 'Sketchers' from both the general public and AI voice assistants.
A second memorable fashion-related commercial comes from Captain Morgan and its collaboration with Victor Cruz to launch an exclusive apparel collection. This blend of known household brands with familiar Super Bowl players leads to memorable commercials that are sure to capture the audience's attention.
10 Super Bowl Apparel Collections
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Super Bowl Clothing Collections
The Savage x Fenty Game Day Collection is Coming
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Dad Bod-Inspired T-Shirts
Coors Light Launches Two New Dad Bod T-Shirts with Patrick Mahomes
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Super Bowl Apparel Collabs
The Rebecca Minkoff X WEAR Collab is Elevating Super Bowl Style
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Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
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Assorted Football-Inspired Apparel
Pacsun x Wild Collective Team Up for an NFL Collection
5
Sports-Themed Jackets
The NFL X Veronica Beard Collab Makes Game Day Chic
4
Redefined Signature Crewnecks
Captain Morgan Partnered with KidSuper and Victor Cruz
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Celebrity Super Bowl Commercials
The Skechers 'No T' Super Bowl Commercial Features Mr. T
2
Sport Team-Inspired Footwear Designs
UNKNWN Releases a Nike Air Max 90 model for the Super Bowl
1
Football Singer Collections
Mitchell & Ness Unveils Exclusive Apparel Collaboration with USHER
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Modern Heritage-Based Streetwear
adidas Spotlights its 'Superstar Collection' for Fall and Winter
Superhero Lifestyle Collections
Disney Drops Brand Collabs for The Fantastic Four: First Steps
Cheeky Sports Event Sweepstakes
TUMS Launches Super Bowl-Inspired Sweepstakes Called the Burn Ball
Celebrative Icon-Inspired Campaigns
adidas Originals Honors 55 Years with Superstar: The Original
Beer-Infused Soup Lines
Campbell’s Chunky x Pabst Blue Ribbon Serve Up a Bold Soup Collaboration
Exclusive Ketchup Kegs
The 114-Ounce Heinz KegChup Was Made for Big Game Snacking
Football Team-Themed Footwear
The NFL x Crocs Collection Will Have the Full 32 Teams
Pop Style Sportswear
BLACKPINK × FC Tokyo Sportswear Merges K-Pop Fashion with Football Culture
Suspenseful Big Game Ads
The Squarespace 2026 Super Bowl Ad Unites Emma Stone & Yorgos Lanthimos
Humorous Menswear Ads
Men’s Wearhouse Goes Full Funny with its 'Love the Way You Look' Campaign
White Denim Fashion Collections
House of Hellmann's Challenges a Post-Labor Day Style Convention
Nostalgia-Driven Apparel Partnerships
The Pacsun x McDonaldland Collection is a Whimsical Revival
Cartoon Inspired Sneakers
The Adidas Stan Smith x Spongebob Squarepants Collection Bring New Looks
Animated Streetwear Capsules
The Simpsons x Family Mart Capsule Celebrates Playful Everyday Style
Iconic Monster Apparel Capsules
Pabst Blue Ribbon x Godzilla Extend Their Exclusive Collaboration
Athlete-Starring Footwear Campaigns
DICK’S Sporting Goods Unveiled its 'Speed Shopping' Campaign
6-Pack Furniture Collections
Coors Light's Home DeCoors Helps to Solve Big Game Hosting Challenges
Individuality-Focused Brand Campaigns
Adidas Originals' New Campaign Champions Timeless Classics
Coastal Style Apparel
Sperry x Abercrombie & Fitch Launch a Footwear and Apparel Collection
Football Capsule Collections
The adidas Originals x BAPE Football Collection Drops for World Cup
Limited-Edition Superhero Apparel
Lucky Brand Launches a Unisex 'Superman Capsule'
Football Fashion Capsule
TOGA x Umbro Capsule Blends Tailoring with Performance Sportswear
Football Icon-Backed Ads
Michelob ULTRA to Elevate the FIFA Club World Cup 2025™ Fan Experience
Football Food Delivery Promotions
The ALDI SOS Big Game Bundle is an Uber Eats Exclusive
Anthropomorphic Hair Ads
Hair Ballad is Manscaped's First Super Bowl Commercial
Humorous Beer-Centric Formal Wear
Coors Light Debuts the Cold Tux and BrrrTie For Wedding Parties
Humorous Sandwich Commercials
Jersey Mike's Subs Spotlights Eli Manning and Danny DeVito
Branded Apparel Vodka Campaigns
Smirnoff Partners with Aleali May for We Do Game Days
Telenovela-Inspired Beauty Campaigns
e.l.f. Cosmetics' Big Game Ad Airs Ahead of Halftime
Playful Football T-Shirt Designs
HOMAGE Unveiled The Simpsons x NFL Collections
Fun-First Self-Care Commercials
Tree Hut is Making Its Super Bowl Ad Debut with Uncontain Yourself
Self-Discovery Soda Ads
Pepsi The Choice Features a Polar Bear Finding His Taste Preference
Gut-Healthy Cereal Campaigns
Raisin Bran's Will Shat with William Shatner Tackles the Fiber Gap
Football-Themed Hiring Campaigns
The NFL Links Draft Culture to Inclusive Hiring Practices
Iconic Draft Activations
At This Year's NFL Draft, Heinz is Crowning the First-Ever "Mr. 57"
Collaborative Work Boots
Timberland PRO x Pabst Blue Ribbon Partner for a New Workwear Collab
Nostalgic Comic-Inspired Streetwear
Tillys Launches an Exclusive 'SUPERMAN Capsule Collection'
Musician Merch-Inspired T-Shirts
This Collaboration Gap Merch Highlights Iconic Artists
Cheeky Baking Apparel
Betty Crocker Turns Cake Mix Nostalgia Into Wearable Merchandise
Streetwear-Inspired Soda Merch
This New Dr Pepper Merch Includes a Variety of Styles
Creator-Led Skincare Ads
The BYOMA Shorttime Show Celebrates Short Kings and Queens
Preppy Sportswear Capsule
The Brooks Brothers x New Era SS26 Fuse Tailoring with Baseball Styling
Soccer-Centric Soda Spots
Pepsi's 'Refresh the Game' Campaign Brings Soccer Icons Together
Playful Juicy Confectionery Commercials
Ferrara's NERDS Launches NERDS Juicy Gummy Clusters
Soccer-Themed Snack Branding
These Mondelēz Products Get Fans Ready for the World Cup 2026
Kickoff Footwear Commercials
Skechers' Big Game Ad Stars Sofía Vergara
Basketball-Themed Beverage Campaigns
Athletic Brewing Company Debuts 'From Tip-Off to Title'
Cinematic Sneaker Campaigns
Adidas Originals Superstar Campaign Features Icons Such as Jennie
Fashion Sports Partnerships
The Coach x WNBA Partnership Champions Style and Self-Expression
Collaborative Heritage Sneakers
The Coca-Cola × Converse Capsule Nods to Americana Nostalgia
Collaboration Candy Bar Cakes
Nothing Bundt Cakes and Snickers Partnered for New Treats
Athlete-Inspired Football Collections
Nike and Sam Kerr Launch a Signature Product Line
Streetwear Sports Capsule
The Brigade x New York Giants Line Merges Heritage & Football Culture
Football-Themed Sour Candies
Sour Patch Kids MVP Top Picks Mix Combines Multiple Products
Athlete-Inspired LEGO Sets
LEGO Launches Collectible Football Sets with Messi and Ronaldo
Soccer Snack Collaborations
Mondelēz Partners with Athletes to Launch Limited-Edition Snacks
Cross-Disciplinary Campaign Films
Levi's 'Behind Every Original' is Supported by 'Backstory'
Fiber-Focused Cereal Ads
Raisin Bran Uses its Super Bowl Spotlight To Promote Gut Health
Paparazzi-Style Cereal Shots
Photos of William Shatner Eating Raisin Bran Tease a Big Game Ad
Musician-Led Beverage Campaigns
poppi Tapped Charli xcx and Rachel Sennott for the Super Bowl
Esteem-Boosting Campaigns
The Dove Super Bowl Ad Champions Girls’ Body Confidence in Sports
Retro Team Beer Cans
Budweiser MLB Team Cans Feature Vintage Baseball Graphics for Anniversary
Co-Branded Athleisure Capsules
Umbro is Working with atmos on a Turf Collection
Beer Fashion Collections
JW Anderson x Guinness Capsule Collection Marks St Patrick’s Day
Cheeky Beer-Inspired Wedding Suits
Coors Light Debuts the Cold Tux and BrrrTie
Convenience Store-Inspired Holiday Lines
7-Eleven Debuts the Holiday Capsule from 7Collection™
Athlete-Backed Beverage Campaigns
PepsiCo and NFL Players Debut 'Tailgate Crashers'
Sports-Themed Dog Snacks
Bocce's Bakery and the NFL Players Association Craft Dog Treats
Laidback Coffee Culture Sweaters
The Starbucks and BEAMS EXTRA Collection Has a Custom Sweatshirt
Reimagined Football Apparel
Off Season x NFL Unveil the 'NFL Ready-To-Wear' Collection
Coordinated Convenience-Focused Promotional Campaigns
7-Eleven Runs Promotions for Two Events
Football-Focused Sofa Campaigns
Pepsi Presents the Refresh the Game Campaign with Icons
Celebratory Beverage Ads
Miller Lite’s ‘Legendary Stories’ Campaign Celebrates 50 Years
Collaborative Summer Protective Fashion
BEAMS and Speedo Work on a Amphibious Collection
Sports-Themed Grooming Tools
Gillette and the NFL Launch GilletteLabs Official NFL Licensed Razors
Retro Sports Drink Revivals
Gatorade partners with Stranger Things to relaunch its 1987 campaign
Irish Holiday-Themed Sportswear
Umbro Celebrated St. Patrick's Day with the 17-3 Capsule
Luxury Sports Timepieces
Breitling Unveils the Super Chronomat B01 44 NFL Teams Capsule Collection
Joyful Sport Campaigns
Dove's Super Bowl Ad, The Game Is Ours, Celebrates Girls' Confidence
Pop Culture-Inspired Mayo Ads
Hellmann’s Releases 'Sweet Sandwich Time' Ahead of the Big Game
Localized Game-Day Food Activations
Martha Stewart Joins Pepsi’s Bay Area Local Eats
Custom Football Team Headphones
Sony x NFL Collaborate on Fandom-Based Headphones
Baseball Lifestyle Collaborations
Brunch Launches a New York Yankees Lifestyle Collection
Caveman-Centric Running Campaigns
Craft Sportswear's Brand Film Channels the Primal Joy of Running
Athletic Event-Timed Tech Campaigns
TCL Ran a Comprehensive Ad Campaign During the Olympics
NBA-Honoring Alcohol Bottles
Victor Solomon X Michelob ULTRA Unveil a Trophy-Inspired Beer Design
Football-Themed Cookie Party Packs
The Crumbl Game Day Party Box Has 12 treats Inside
Retailer-Branded Holiday Apparel
7-Eleven's New Seasonal Merchandise is Themed Around Christmas
Gothic Football Capsules
adidas x Thug Club Spring 2026 Collection Mixes Football and Streetwear
Cheeky Snack Soulmate Campaigns
Sabrina Carpenter Stars in Pringles' Pringleleo Campaign
Game Day-Focused Grocer Campaigns
Natural Grocers is Running Big Game Deals for the Super Bowl
Drop-Culture Sport Campaigns
Easton and Dick's Launched Its Limited Edition Equipment Drop
Unique Co-Designed Capsules
Etsy Partners With WNBA Players for The 'Icon Collection'
Beer-Branded Work Boots
Pabst Blue Ribbon and Timberland PRO Partnered on Two New Boot Styles
Football-Focused Venue Marketing Campaigns
Dave & Buster's Delivers on Social Atmosphere & Dining
Private Label Sports Apparel
The New Champs Sports Gear Spring/Summer Range Has Over 100 Pieces
Football-Centric Hero Campaigns
Under Armour's 'We Are Football' Campaign Has a Star-Studded Cast
Character Sporty Collabs
Hello Kitty x Rams Introduces the Nfl’s First Sanrio Partnership
Limited-Edition Beer Campaigns
San Miguel launches a Limited-Edition Beer Campaign for Summer
Cheeky Celeb-Inspired Fictional Characters
Hellmann's Debuts Meal Diamond Ahead of the Super Bowl
Female Athlete-Fronted Luxury Campaigns
The Coach x WNBA Campaign Merges Fashion & Basketball
Softness-Inspired Branded Apparel Collections
King's Hawaiian Partners with Eli Manning
Outdoor Cooking-Focused Campaigns
Solo Stove Debuts the 'Squash the Beef at the Big Game' Campaign
Game Day-Focused Snack Packs
SNICKERS Collaborates with NFL Quarterback Josh Allen
Fanwear Collaboration Ranges
The Joint Concho Merch Collection arrives ahead of Super Bowl LX
Athlete-Branded Outdoor Appliances
Ninja Launched a New Campaign For Upgraded Backyard Cooking
Football-Themed Beverage Collaborations
Igloo and NFL Debut Team-Branded Coolers and Drinkware
Post-Game Breakfast Campaigns
McDonald's Flipped Its Ads Sideways for Super Bowl Recovery
Horror-Inspired Sports Campaigns
Nike Presents the Scary Good Campaign with Satire Themes
Football Series Capsules
Balenciaga's Football Series Adapts American-Football Elements to Fashion
Home Improvement-Branded Games
Lowe's Partners with EA SPORTS to Make In-Game Appearances
Star-Studded Cracker Commercials
RITZ Crackers' Will Debut RITZ Island at Super Bowl LX
Iconic Soccer-Themed Jackets
Truly HardSeltzer and Jeff Hamilton Link Up for a Soccer Jacket
Sporty Heritage Leisurewear
’47 x Sporty & Rich New York Yankees Boasts Classic Minimalism
Extra-Terrestrial Chocolate Ads
Kinder Bueno's Super Bowl Ad Makes a Moment "Yes Bueno"
Rewarding Game Pizza Promotions
Pizza Hut Teams Up With Tom Brady for 'Pizza Before The Hut'
Game-Day Score-Inspired Giveaways
It's a 10® Haircare Ran a Giveaway Tied to the Super Bowl
Playful Football-Shaped Crackers
Mondelēz International's RITZ® Returns to the Big Game in 2026
Celeb-Packed Humorous Beer Campaigns
Bud Light's Keg Commercial is Airing for Super Bowl LX
Hot Dog-Themed Baseball Fan Merch
Schneiders Launched Merch in Honor of Canadian Baseball Fans
Candy Delivery Campaigns
SKITTLES® Partners with Elijah Wood for a Game Day Spot
Limited-Edition Football-Inspired Lifestyle Capsules
Aviator Nation Pays Homage to Super Bowl LX
Locker Room Fashion Events
Pacsun Hosted an Event in the Los Angeles Rams Locker Room
Quirky Edible Mascots
The Pop-Tarts Brand Introduces Team Sprinkles and Team Swirls
Sportwear Celebrity Fusion Tease
SKYLRK x Adidas Football Collaboration Teases Soccer Designs
Football-Themed Snack Chips
The Kroger Brand Champion Chip Collection is Ready for Football Season
Game Day Laundry Campaigns
Dreame Ran a 30-Second Ad for Its Washer-Dryer Set at the Super Bowl
Self-Aware Big Game Ads
Fanatics Sportsbook's First-Ever Super Bowl Spot is 'Bet on Kendall'
Curated Football Club Headwear
LFC Partners with New Era to Unveil a New Headwear Collection
Football-Centric Home Improvement Partnerships
Lowe's and the NFL Debut 'Earn Your Sunday'
Winning Comment Campaigns
Dos Equis Invites Fans to Submit Legend Lines to Appear in a Commercial
Timely Actor-Backed Beer Campaigns
Miller Lite Debuts 'Legendary Moments Start with a Lite'
Football League Clog Partnership
The NFL x Crocs Collection Brings Fandom to Classic Clogs
Cultural Sports Collaboration
The Weeknd and Toronto Blue Jays Unite for a World Series Collection
Musical Grocery Service Ads
A 30-Second Instacart Bananas Spot Will Air During the Super Bowl 2026
Nostalgic Boy Band Commercials
T-Mobile Tapped Backstreet Boys for the Super Bowl This Year
Cheeky Celeb-Inspired Tool Campaigns
Bosch Launches 'Just a Guy' for the Super Bowl
Football Draft-Inspired Hat Designs
New Era Has Unveiled Its 2026 NFL Draft Collection
Football Season Snack Products
General Mills Football Season Products Come in Several Options
Angler-Focused Collector Cans
Busch Light Teams With Bass Pro Shops For Collector Beer Cans