These split personality innovations display a common theme of duality. While things may seem one way, often there is another side to the story hidden beneath.
From funky split personality shoes to frightening dual persona lookbooks, that the concept of having multiple personalities in interesting from a design, marketing and technological perspective.
Implications - Every individual has multiple sides to their personality, and now art, design, marketing and culture is reflecting the complex, multidimensional sides of humanity. Campaigns and designs alike are appealing to consumers who consider themselves as good, but also recognize their naughty side. Brands are keeping their squeaky-clean image while subtly alluding to alternate hedonistic and animalistic characteristics.
11 Split Personality Innovations
11
Split Personality Couture
The Tanya Dziahileva Vogue Spain June 2010 Editorial is Casual Chic
10
Dual Personality Lookbooks
The George Wu Spring/Summer 2010 Collection is Mischievous
9
Spilt Personality Heels
The Daring Devon Graphic Sandal by Alexander Wang
8
Dual Personality Fashion Shoots
Chanel Iman in Allure September 2010 Plays 'The Other Woman'
7
Conjoined Head Portraits
The Jason Shawn Alexander Paintings Depict Split Personalities
6
Split Personality Shoes
The Adidas Originals 'Star Wars' Top Ten R2-D2 and C-3PO Sneakers
5
Dual Personality Kicks
The Maison Martin Margiela Fall/Winter 2010 Shoe Collection
4
Split Personality Sofa
The Hyde
3
Split Personality Campaigns
The HOPE Lingerie Summer 2011 Ads Star Gisele Bundchen
2
Juxtaportraits
Erika Soares' ‘Graduation 00' Features Split Personalities
1
Split Personality Handhelds
The enTourage eDGe Dualbook is Almost Perfect
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These Conceptual Marvel x Nike Football Sneakers are Comic-Like
Collaborative Sporty Footwear Styles
Coperni and PUMA Unite for a New Footwear Collaboration
Superhero-Themed Sportswear Shoes
Paul Parsons Creates Cool Marvel x Nike Concept Sneakers
Illusory Doll-Like Heels
Louis Vuitton's Illusion Boots are Cleverly Shaped and Hand-Painted
Dual-Wearing System Sneakers
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Superhero-Themed Glamorous Shoes
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Dr. Martens' 14XX Blends New and Retro Brand Themes
Collaborative Technical Footwear
Nicole McLaughlin Launches a Merrell 1TRL Collaboration
Minimal Hybrid Chelsea Boots
ASICS & TAKAHIROMIYASHITATheSoloist Presents the Chelsea Sneaker Boot
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Dr. Martens Launches a 1460 DMXL Megalace with Rick Owens
Experimental Shoe Collections
CAMPERLAB Releases Highly Irregular Footwear Designs
Barrier-Breaking Sneaker Drops
From The Collection: Joy Claire Provides Access to Exclusive Styles
Shark-Inspired Streetwear Apparel
Doublet Launches a Cheeky Fashion Collection in 2023
Fuzzy Dynamic Collaborative Footwear
Suicoke and Midorikawa Unveil Another Five Finger Shoe
Pre-Worn Paint-Splattered Sneakers
A-COLD-WALL* and Nike Join on the Air Max Plus Sneaker
Collage Art Footwear Campaigns
The Merrell 1TRL SS23 Campaign is Titled ‘My Trail’
Heart-Adorned Shoe Collections
G.H. Bass Boasts an Adorable Collection of Heart Loafers
Plastic-Heavy Fashion Campaigns
Anonymous Club and PUMA Debut a New Collaboration
Waved Graphic Moccasin Shoes
Clarks Originals Unveils the Yin-Yang Collection of Shoes
Superhero Sneaker Concepts
These Conceptual Iron Man Sneakers by Khalil Zahirian are Futuristic
70s Film-Inspired Shoe Designs
The Undercover x Dr. Martens Collaboration Train Continues
Streamlined Split-Toe Luxe Sneakers
The Lamborghini Performance Sneaker Boasts a Sleek Look
Medical Boot-Representing Footwear
Rick Owens Continues to Grab Attention with the Walking Boot
Frog-Like Waterproof Slip-Ons
JW Anderson and Wellipets Launch Three Tonal Frog Clogs
Vibrant Collaborative Footwear Collections
Daniëlle Cathari Reimagines Clarks Originals' Wallabee
Hospitality-Themed Shoe Designs
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Playful Graphic Streetwear Collections
DIVINITIES and BoTT Return with a New Stylish Drop
80s Punk-Inspired Streetwear
The Hundred Delivers its New Collaboration with Manic Panic
Psychedelia-Inspired Footwear Models
Aries & Clarks Originals Releases Two Psychedelic Shoe Models
Sporty Dynamic Elevated Fashion
Ottolinger and PUMA Unveil its Latest Designs for FW23
Monstrous-Inspired Heeled Shoes
I Wanna Bangkok Presents the Hulkfoot and Bigfoot Shoes
Perforated Dynamic Cartoonish Boots
MSCHF and Crocs Unveil a Dramatic Yellow 'Big Red Boot'
Avant-Garde Dynamic Footwear
Rick Owens and Dr. Martens Join Forces on a Range of Footwear
Student-Designed Footwear Collections
Dr. Martens and Central Saint Martins Join Forces in 2023
Collaborative Stealthy Fall Footwear
nanamica and Dr. Martens Join Forces on a Special Series
Stealthy Split Sneaker Designs
adidas and Craig Green Drop the BOOST STAN and SPLIT STAN
Halloween-Inspired Textural Sneakers
Nike Unveils a New Dunk Mid Sneaker with Snake-Like Detailing
Character-Themed Leather Boots
Dr. Martens Partners with BT21 for a Series of Footwear Designs
Printing-Inspired Footwear
Taylor Tabbs Re-Imagines the Converse Mid-Tops with HP Aesthetics
Size-Inclusive Designer Shoes
Zalando and Seven Designers are Launching Footwear for All
Metamorphosis-Inspired Fashion
Edward Crutchley Presents THE ONLY CONSTANT IN LIFE IS CHANGE
Furry Avant-Garde Shoe Designs
Doublet Collaborates with SUICOKE and Vibram on the FUTON-LO
Non-Gender-Conforming Spring Fashion
UNDERCOVER Unveils its New SS23 Collection During PFW
Sculptural Shoe Activations
Briony Douglas Created a Striking Sculpture Exhibit for Browns Shoes
Separated Toe Collaborative Shoes
TAKAHIROMIYASHITATheSoloist Releases a New VibramFiveFingers
Animal-Patterned Textural Footwear
WACKO MARIA Presents Collaborative Wallabees with Clarks
Merged Hybrid Basketball Shoes
The Air Jordan 2/3 Sneaker Boasts a Hybrid Design Language
Collaborative Dramatic Soled Boots
MSCHF Introduces a Dramatic 2x4 Boots for the Season
Whimsical Inflatable Sneaker Concepts
UV-Zhu Uses Daily Objects for His Nike Concept Sneaker
Twin-Inspired Luxury Fashion Shows
Gucci Presents the Gucci Twinburg Show at Milan Fashion Week
Fashionable Phygital Coats
Private Policy AW23 Took to the Metaverse
Branded Outsole Luxe Footwear
Daniel Lee's Burburry FW23 Footwear Highlights the Soles
Sleek Mary-Jane Sneaker Hybrids
Cecilie Bahnsen and ASICS Join Forces on the GT-2160
Doll-Inspired High Heels
The Fantastic Plastic Foot Shoes are Shaped Like a Doll's Tip-Toed Foot
Creative-Backed Footwear Campaigns
G.H. Bass Introduces Its Stepping Out Campaign
Avant-Garde Seasonal Fashion
Rick Owns DRKSDW Releases New Silhouettes for the Season
Futuristic Collaborative Fall Footwear
BOTTER and Reebok Present New Designs at Paris Fashion Week
Hybrid Multifunctional Footwear
Vans Skateboarding and Timberland Launch Two New Footwear
Stylish Streetwear Capsules
Splitdat Releases a New Collection Called 'Everybody Eats'
Zipper-Adorned Lifestyle Sneakers
PHANTACi and PUMA Unveil the Zipper-Adorned PUMA Suede
Medical Boot-Inspired Sneakers
MSCHF's AC.1 Sneakers Highlights an Experimental Supportive Look
Heroic Luxury Footwear
The Christian Louboutin x Marvel Collab Unleashes Super Stylish Footwear
African-Collab Low-Cut Sneakers
The Shelflife Air Jordan 2 Sneaker is Detailed with Contrast
Post-Apocalyptic-Themed Footwear
Nike ISPA Launches the Mindbody Sneaker with Distressed Details
Sleek Cowboy Hybrid Boots
Converse Unveils the All-Star Western Boots II Z Hi Shoes
Pocket-Adorned Slip-On Footwear
Vault by Vans and Nicole McLaughlin Launch a Capsule Together
Halloween Creature-Themed Footwear
adidas Gives the Campus 80 a How to Kill a Werewolf Colorway
Contrasting Embroidered Sneaker Packs
Nike Launches its New Ugly Duckling Pack of Premium Footwear
Dramatic Hair-On Leather Boots
Dr. Martens and Rick Owens Launched Two New Styles
Chunky Unconventional Shoes
Marni Unveils the 'BIG FOOT 2.0' Unisex Sneaker in Multiple Colorways
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Luxe Frog-Inspired Clogs
JW Anderson Shares a Pair of Frog Clogs Ahead of Milan Fashion Week
Cartoon-Like Perforated Boot Designs
MSCHF Unveils its New Collaborative Crocs Boot
Board Game-Themed Fashions
The Shoe Palace x Monopoly Collection Includes an Array of Styles
Sophisticated Footwear Campaigns
Miu Miu and Church Introduce Their Second Collaboration
Duality-Focused Unisex Apparel
FANG's Unisex FW22 Collection Plays with Reflection and Versatility
Candy-Themed Clogs
Hershey and Crocs Created a Sweet Collaboration for Halloween
Coffee-Like Tonal Joint Footwear
ASICS and Doublet Join Forces on a New Pair of Sneakers
Hairy Avant Garde Footwear
Rick Owens DRKSHDW Delivers the New Abstract Sneaker Model
Seasonal Panelling Low-Cut Boots
KidSuper Unveils the Low Top Boots as a Part of its FW23 Range
Self-Referencing Fashion Collections
For Fall/Winter 2023, UNDERCOVER is Reimagining Old Design
Graphic-Adorned Skate Sneakers
Vault By Vans and JSP Unveil the I Love my JSP Collection
Shoe-Inspired Lifestyle Apparel
Converse's Unveils its New Chuck Taylor Clothing Line
Minimal Preppy Fashion Capsule
G.H. Bass Presents a Look at the Modern Ivy Collection
Grid-Patterned Leather Footwear
Kiko Kostadinov Designs its New Zlatyu Sneaker Model
Weather-Inspired Seasonal Footwear
Hi-Tex HTS74 Drops its New FW22 Collection Connected to Moods
Patterned Collaborative Loafer Designs
Wacko Maria Joins Dr. Martens on a New 1461 Shoe Design
Deconstructed Zipped Laced Shoes
Dr. Martens Presents Another 1461 Silhouette with Babylon LA
New York-Inspired Oxford Shoes
Clarks Originals Releases the Lockhill Oxblood Combi Shoe
Reimagined Footwear Releases
The Dr. Martens x ACW* FW22 Boasts an Incredibly Chic Aesthetic
Futuristic Dynamic Sneaker Series
adidas Originals & Mr. Bailey Design the OZMORPHIS Collection
Split Logo Lifestyle Sneakers
Nike Unveils the New Chicago Split Iteration of the Dunk Lows
Luxurious Boot-Sandal Hybrids
Givenchy Presents its New Shark Lock Sandal for the Season
Unorthodox Footwear Designs
The Wacky Pack Footwear Project by Ye Shen Includes Three Styles
Artistic Gen Z-Inspired Socks
doublesoul Teams Up with Gaetano Pesce on a New Sock Collection
Deconstructed In-House Sneakers
Helen Kirkum Presents the First Palimpsest Sneaker Model
Phygital Luxury Sneakers
The Dior B33 Sneakers Use NFC Tech to Link to a Digital Twin
Reimagined Hybrid Futuristic Sportswear
LUEDER Presents Hybrid Looks for SS24 During LFW
Militaristic-Inspired Tonal Footwear
NEIGHBORHOOD and Vans Join Forces on Two Sneaker Models
Technical Patterned Adventurous Footwear
SOUTH2 WEST8 Joins Reebok on the Zig Kinetica II Edge
Skull Logo-Adorned Lifestyle Capsule
MASTERMIND WORLD Joins Vans on a New Collection
Reversed-Themed Classic Sneakers
Nike Introduces the New Icon Flip Collection of Sneakers
Co-Branded Footwear Designs
Vans Skateboarding Collaborates with Skate Brand Hockey
Folklore-Inspired Mental Health Shoes
TOMS Kicks Off 2023 Artist Series With Stephanie Mercado
Dynamic Luxe Padlock Boots
JW Anderson Presents the Padlock Ankle Boot for FW23
Artwork-Adorned Collaborative Boots
TATE and Dr. Martens Celebrate Ithell Colquhoun's Work
Ancient Mythology-Inspired Fall Fashion
Endless Joy Presents its Capsule for the FW23 Season
Collaborative Monochrome Streetwear
DIVINITIES Taps BoTT On a New Monochromatic Streetwear Capsule
Architecture-Inspired Boot Designs
A-COLD-WALL* Joins Timberland on a Collaborative Capsule
Artist-Designed Leather Boots
Dr. Martens Launches a New Boot Silhouette with Artist Loveis Wise
Childhood Carnival-Themed Fashion
Gerrit Jacob Unveils its New Collection for the SS24 Season
Collaborative Gorpcore-Themed Apparel
IVY PARK and adidas Continue to Grow its Expansive Capsule
Color-Blocking Vibrant Sneakers
Nike Unveils a Doernbecher Version of the Air Jordan 1 Low
Futuristic Bold Tonal Sneakers
Beyoncé and adidas Present the IVY PARK Top Ten 2000 Sneaker
Fashion Collaborative Sneaker Models
CLOT and adidas Join Forces Once Again on a SS24 Series
Elegant Collaborative Shoe Designs
BoTT and Converse Launch a Chic Deckstar SK Shoe Silhouette
Stunning Designer-Backed Shoe Revamps
Reebok & Danielle Guizio Elevate the Zig Kinetica 2.5
Street Art-Adorned Perforated Footwear
Crocs Joins Futura Laboraties on a New Set of Shoes
Nature-Inspired Outdoor Shoe Designs
Notre & Salomon Present an Overview of the Salomon XT-4 Model
Icy Japanese-Inspired Capsules
CLINTS' 'Stone Cold' Capsule Collection Spans Footwear and Apparel
Animal-Patterned Luxe Boat Shoes
Sebago and Saint Laurent Present a Premium Set of Boat Shoes
Collaborative Penny Loafer Collections
Duke + Dexter Presents a Collaboration Alongside Playboy
Zebra-Inspired Jacquard Sneakers
Rick Owens and Converse Joins Forces on the TURBODRK Chuck 70
Butterfly-Adorned Shoes
NEEDLES and Reebok Collaborated on a Chic Footwear Silhouette
Collaborative Rugged Skate Sneakers
Lucien Clarke's DCV'87 Joins DC Shoes on a Lynx Shoe
Leather-Centric Biker Luxe Apparel
Vivienne Westwood Presents the WILD BEAUTY Collection
Outrageous Toe-Like Sandal Charms
Crocs Introduces the Polarizing Toe Jibbitz for its Shoes
Punk-Inspired Leather Shoes
Junya Watanabe MAN and Stepney Workers Club Launch Punk Leather Shoes
Seasonal Mood-Inspired Footwear
Hi-Tec's 'TS74' Fall/Winter 2022 Line Features Reworked Designs
Cat-Adorned Streetwear Styles
Puma Unveils its Collaborative Collection with RipNDip
London Creative Loafer Campaigns
G.H. Bass Taps Creatives for the Stepping Out Campaign
Snakeskin Patterned Neutral Sneakers
The Nike Dunk Low Sneaker Gets a New Design with CO.JP
Split-Tonal Lifestyle Sneakers
New Balance Showcases a Red and Blue Split 9060 Sneaker
Cartoonish Camo-Print Boots
BAPE Creates its Own Iteration of the Dynamic MSCHF Boot
Elevated Platform Lifestyle Sneakers
The Rick Owens DRKSHDW Released New 'Abstract Sole' Sneakers
Loafer Hybrid Mule Designs
The Michael Silhouette by Paraboot Gets a New Slip-On Transformation
Colorful Corduroy Collaborative Footwear
Aleali May Joins Clarks Originals on a Colorful Capsule
Stylish Corduroy Shoe Designs
Clarks Originals Collaborates with Aleali May on a New Collection
Collaborative Slip-On Footwears
Brain Dead and Oakley Unveil New Colorway in 'Flesh' collection
Slashed Animal Print Sneakers
Nike Offers a Busy Reverse Panda Dunk High Sneaker Design