Poolside is the perfect place to shoot an electrifying swimsuit editorial. However, when a photographer is looking for a more natural, organic effect, the beach is the location of choice. Either way, the results of fashion editorials by the water are always breathtaking and hot.
In this cluster of rousing pool and seaside photography, we see these locations are not limited to promoting swimwear. Marketing fragrances, spirits and underwear by the beach also makes us long for the lifestyles illustrated in the ads and in turn we covet the products the advertisers are selling. On the contrary, I bet some may find themselves so enthralled by the beautiful models they may actually overlook the target merchandise.
19 Captivating Poolside & Beach Fashion Editorials
15
Beach Romance Ads
Sizzling Seaside Fun in Armani Exchange S/S ‘09
14
Beachside Fedoras
Gisele Bundchen Sizzles for Calzedonia With an Indiana Joes Hat
13
Fashionable Beach Soccer for Men
Dolce & Gabbana's Milano Hot Shoot
12
Swimming in Clothes
Gant Dives Into The Pool Fashionably for Spring/Summer 2009
11
Retro Knit Swimwear
Krelwear Resort Collection is Vintage Miami Chic
10
Designer Swimwear Fashion
Olympic Boy in Esquire
9
Screen Siren Calendars
Jessica Alba in Club Campari 2009 Calendar
8
Homosexuality vs. Mutated Humans
Sexual Diversity Ads: What is Weird For You?
7
Poolside Fashion Campaigns
Christy Turlington Lounges in Luxury for Bally S/S '09
6
Wet Fashion Shoots
Spanish Vogue Goes Into the Ocean for April 2009 Issue
5
Romantic Beachside Ads
Lara Stone & Tyson Ritter for Boss Orange S/S '09
4
Workout-Themed Denim Editorials
‘Clean Jeans' in GQ Style
3
Pet-Friendly Poolsides
Anna Faris is a Bunny With a Dog in GQ Magazine
2
Location-Inspired Photography
Scorching Freya Swimwear Captured in the Miami Heat
1
Beachside Fragrance Promos
Berry Gives us a Taste of her 'Halle'
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Neutral-Themed Beachwear Collections
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Gen Z-Led Swimwear Campaigns
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Enigmatically Suspenseful Fashion Campigns
Tom Ford Presents Its Fall 2025 Advertising Campaign
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French Riviera-Inspired Makeup Capsules
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Gucci Debuts Its Latest Campaign — 'Gucci Monte Carlo'
Fashion-Branded Café Experiences
Vogue Blends Retail with Immersive Hospitality Spaces
Desert Diamonds-Inspired Bridal Campaigns
De Beers Group Puts Desert Diamonds in the Spotlight
Co-Branded Luxury Beach Clubs
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Cultural Campus-Shot Ad Campaigns
Loro Piana Launches an Intergenerational Collection
Urban Landscape-Inspired Campaigns
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Actor-Fronted Sophisticated Fashion Campaigns
COS Taps Alexander Skarsgård for Its SS 2026 Line
Tennis-Inspired Summer Pop-Up Stores
Lacoste Launches a Summer Pop-Up Store in Ibiza
Gingham-Forward Apparel Edits
Maison Amory’s Gingham Edit Marries Coastal Nostalgia with Couture
Femme Fatale-Inspired Campaigns
Marine Serre's Fall 2025 Campaign is Titled Heads or Tails
Delicate Material-Inspired Fashion Lines
The Gabriela Hearst Resort 2027 Exudes Timeless Elegance
Sun-Soaked Youthful Fashion Campaign
PACSUN Shoots Its Spring 2026 Capsule in Sun-Soaked Locations
Luxe Wellness Apparel Activations
alo Yoga Featured a Minimalist French Riviera Takeover
Alluring Footwear Campaigns
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Portrait-Inspired Luxury Campaigns
The Balenciaga Heart and Body Campaign Taps Brand Ambassadors
French Resort Swimwear
Bydee's La Piscine Privée Has Château-Inspired Swim, Resortwear and Jewelry
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Rabanne's Resort 2027 Line Boasts Stunning Details
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Ludovic De Saint Sernin Emphasizes Power and Sensuality
Dessert-Shot Fashion Campaigns
Stella McCartney's Summer 2026 Campaign is Shot in Qatar
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Wellness Focused Swimwear
Bathing Belle Designs Its Fall/Winter Line for Cold Plunge Culture
Creatively Shot Footwear Campaigns
Christian Louboutin Releases the Creative Spring 2026 Campaign
Italian Summer-Ready Luxury Campaigns
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Artistically Expressive Multi-Brand Stores
Sanjay Puri Architects Has Redefined Retail Design
Effortlessly Stylish Summer Collections
The BA&SH x Suzie Kondi Collaboration is Free-Flowing
European Summer-Inspired Fashion Capsules
SHAN Boasts Spring/Summer 2026 Collection
Surf-Informed Swimwear Collabs
Free People Partners with Alternative Surf Lifestyle Brand Rusty
Tournament-Inspired Waterfront Takeovers
Tequila Don Julio 1942 Unveiled the 'Port of Champions'
Creator Reality Series
Bikini Island is Part Competition, Part Entrepreneurial Experiment
Music Scene-Informed Luxury Campaigns
Burberry Taps Twiggy for Spring 2026 Advertising Campaign
Luxury Branded Beach Clubs
Burberry Joins Forces with Hôtel Belles Rives
Curated Newspaper Storefronts
Shreeji Unveiled 'The Village News' as an Offline Summer Ritual
Iconic High Fashion Campaigns
Veronica Beard's Fall 2025 Fashion Campaign is Tilted Iconic
Cheeky Swimmer Spirit Campaigns
Tom Daley and Malibu Reunited to Showcase Heat-Reactive Swimwear
Venice-Bound High-Fashion Campaigns
Bottega Veneta Boasts Its Pre-Fall 2026 Ad Campaign
Mobile Luxury Boutiques
Mytheresa Tours the Hamptons with a Curated Mobile Boutique
Earthy Summer-Ready Fashion
Sensi Studios Ddebuts Its Effortlessly Stylish Hot Summer Collection
Couture Heritage-Inspired Resort Collections
The Balenciaga Resort 2027 Collection is Chic
Sailing-Inspired Resortwear Lines
Zimmermann Resort 2027 Taps 1983 America's Cup as Inspiration
Star-Studded Fashion Collections
Balenciaga's Winter 2025 Campaign is Shot in the Biarritz Hotel
Relaxed Luxury Fashion Collections
The Louis Vuitton Summer Odyssey Collection is Chic
Collaborative Seasonal Resort Activations
Laplaya Beach & Golf Resort Debuts the Après Sea Program
Celebrity-Fronted Luxury Bag Campaigns
Gucci Debuts 'Beauty and the Bag' with Kate Moss
Minimal Tailored Fall Fashion
Galilee by Sea Fw25 Reveals Monochromatic and Refined Menswear
Streetwear Label Expansions
KSUBI Unveils KSWIM, The Brand’s First-Ever Swimwear Collection
British Countryside-Inspired Holiday Campaigns
The Miu Miu Holiday 2025 Campaign is Sophisticated
Tailored Modern Menswear
Wales Bonner SS27 Sun Poem Has Clothing with Documentary Photography
Summer-Ready High Fashion Collections
Brunello Cucinelli Emphasizes Luxury and Effortless Ease
Celeb-Endorsed Eyewear Campaigns
Chanel Released the Summer 2026 Eyewear Campaign
Summer-Ready Contemporary Fashion Films
COS Summer 2026 Campaign Film Spotlights Materials
Mediterranean Warmth-Inspired Swimwear Collections
Nii HAi Debuts Capsule 023 Part 2
Summer Resort Collections
Hélas Summer 2026 Collection is a Seasonal Range Inspired by Holidays
Artistic Lakeside Retreats
Ely Retreat Blends Modern Cabin Living with a Serene Creative Studio
Cinematic Holiday Escapes
Shangri-La Eros New Delhi Introduced the 'Palmera Pool Pop-Up'
Summer Romance-Inspired Swimwear Collections
Pacsun Has Introduced Its Sweetheart Swim Collection
Island-Inspired Summer Wear
The Sel De Mer Collection from Bydee Debuts with New Seasonal Designs
Original Painting-Inspired Swimwear Collections
Pacsun Collaborates with Kristin Konefal
Sports Lifestyle Retail
Nordstrom Blends World Cup Fashion with Immersive Pop-Ups
Spanish-Inspired High-Fashion Ads
Rabanne's High Summer 2026 Collection Film is Titled the Pulse
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Burberry Launched Its Escape to the Countryside Campaign
Iconic Athlete-Approved Warm-Weather Fashion
The BOSS x David Beckham Spring 2026 Capsule Drops
Story-Driven Vacation Apparel
& Other Stories Features Versatile Pieces for Summer Getaways
Magazine-Style Fashion Columns
The Fold-er by Zara Shares Curations & Insights from Tastemakers
Exclusive Swimwear Pop-Up Stores
LSPACE Opens Its First East Coast Retail Location
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Corona Released Its 2026 Beach 100 Guide With 27 New Coastal Destinations
Artist-Approved Summer Fashion Capsules
Veronica Beard Partners with Pauline de Roussy de Sales
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Elegant Sporty Swimwear
The Lacoste Swimwear Collection Features Vibrant Colors and Functionality
Print-Forward Collaborative Swimwear Capsules
Kulani Kinis and Oceanus Launch At The After Party
Colorful Poolside Art Inflatables
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Elie Saab's Resort 2027 Collection Film is Eye-Catching
Heavily Patterned Hospitality Designs
Dolce & Gabbana and Le Carillon Portofino Beach Club Partner
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Charlton’s Tangerine Palisade is Its New Resort 2026 Collection
Elevated Spring Capsules
Psycho Bunny’s 'Spring Drop 3 Collection' Features Poolside Apparel
Modular Summer Wardrobe
Studio Nicholson Men's Summer Module 2026 Presents Lightweight Tailoring
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Transformational Fashion Campaigns
PARCO Summer 2026 Campaign Explores Identity Through Movement
Chic Spring-Focused Fashion Collections
Petal & Pup Debuted Its Effortless Garden Party Capsule
High-End Men's Footwear Editorials
JB Ander Was Spotlighted in MOD Magazine
Elevated Pre-Fall Apparel
The Veronica Beard SUMMERING Collection is Effortlessly Chic
Celebrity-Supported Luxe Fashion Campaigns
BOSS Taps Renowned Public Figures for Fall 2025
Modern Life-Inspired Fashion Campaigns
Noon by Noor Recently Introduced Its Fall 2026 Collection
Embellished Holiday Party Collections
Veronica Beard Party Edit Features Sequined Denim & Dresses
Island-Based Luxury Beachfront Hotels
Four Seasons Hotel Mykonos Features Views of the Aegean Sea
Cinematic Fashion Campaigns
Alessandro Michele's Fall 2025 Campaign for Valentino is Alluring
Vibrant Italian Dining Concepts
Gigi Rigolatto in Bordum Features Refined Dining and Seaside Views
Shoppable Swimsuits
Sports Illustrated Launches Its Shoppable Swimsuits
Immersive Seaside Retreats
Burberry Transforms One&Only Aesthesis into an Iconic Brand Experience
Invigorating Spring-Ready Fashion Campaigns
Veronica Beard's New Campaign is Called Spring Forward
Striking Desert-Inspired Fashion Films
Jimmy Choo Showcases the Natural Reflection Capsule
Strikingly Chic Resort Collectons
The Saint Laurent Resort 2026 Collection Focuses on Contrasts
Refined Versatile Apparel
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Daytime Hotel Booking Platforms
Resortpass Notes Bookable Daycations for the Summer Season
Urban Fashion Portraits
The Bianca Saunders x the Midnight Club SS27 Campaign Presents New Looks
Alluring Doll-Like Swimwear Campaigns
Kulani Kinis and Remy Bond Introduce Pocket Paradise
Intimate Fashion Capsules
Velvet Heat Brings Kate Moss and Chloë Sevigny Together in Los Angeles
Rustic Coastal Retreats
A Finca Style Coastal Hideaway Blending Heritage with Modern Warmth
Elevated Casual Fashion
RetailMeNot Spotlights Capri Pants as a Versatile Summer Staple
Fashion Campaign Series
PARCO Fall/Winter 2026 Campaign Explores "NOSTALGIC FUTURE"
Fashion Film Campaigns
The Prada FW26 “Simple Stories” Campaign Explores Intimacy
Technical Swimwear Ranges
The Reebok Summer 2026 Men’s Swim Collection is Performance-Driven
Beach-Inspired Café Interiors
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Coastal Fragrance Boutiques
Acqua Di Parma Paraggi Boutique Overlooks Liguria Nautically
Artful Hotel Renovations
Studio Aisslinger Updates 25hours Hotel Bikini with Eclectic Details
Beachside Architectural Retreat
Caam Arquitectos Opens the Suuel Hotel as a Beach Escape
Multilingual Media Expansion
L'OFFICIEL Expands Chinese-Language Editions Across Asia
Coastal Spring Campaigns
Haven Spring 2026 collection arrives with Along the Coast Campaign
Visual Discovery Campaigns
Pinterest Autumn-Winter Ads Highlight Castlecore Dreams and Fuzzy Vibes
100-Meter Outdoor Pool Designs
Kinzo Architekten Reimagines Berlin's Tilla-Durieux-Park
Limited-Edition Swimwear Collection
Andie Debuted The Andie Collection For Target Shoppers