The masterminds behind these daring Durex campaigns consistently create eyebrow-raising and head-turning advertisements. Despite being amusing, confusing, compromising and downright cocky, these ads are also extremely clever without being overtly explicit.
These creative and brainy Durex campaigns have often caused shock and appall, but are usually the source for some good-hearted laughs.
Implications - Companies, especially those who deal with more risque products, need only look to advertising efforts such as these to see how to capture consumer attention in a provocatively lasting way. Society is increasingly receptive to marketing that pushes boundaries, and smart companies know that simultaneously amusing and informing your target market is a huge advantage depending on your target demographic.
11 Daring Durex Campaigns
11
Cocky Condom Campaigns
These Durex XXL Ads Pack a Big Punch
10
Durex Puts Ugly on Your Pillow
"Last Longer" Campaign
9
Typeface Condom Ads
Durex Uses Text Images to Get Your Attention
8
Suggestive Skin Campaigns
Durex Fetherlite Ultima Condoms Ads Promise Sensitivity
7
Rubber Rabbit Sexvertising
Durex 'Get it On' Ad Features a Condom-Bunny Threesome
6
Intentional Ugly
8 Posts For the Ugly Obsessed
5
Dickorations
New Durex Site Makes Your Little Guy More Fun
4
Condom Testers Wanted
Tough Job For Some
3
Clever Ad Looks Tame To The Innocent
Durex: Whatever is On Your Mind
2
Free Condoms For Feedback
Durex Seeking Condom Testers
1
Orgasmic Space Ads
Durex Will Make You Scream So Loud
Related Ideas
Cocky Condom Campaigns
These Durex XXL Ads Pack a Big Punch
Durex Puts Ugly on Your Pillow
"Last Longer" Campaign
Teen-Focused Prophylactics
Extra-Small 'Hotshot' Condoms Designed Especially for Boys 12-14
Pop Star Prophylactics
Lady Gaga Condoms Encourage You to Poker Face
Hilariously Informative Ads
The FPA 'Remember Wearing This?' Campaign Puts Condoms On Your Mind
Rubber Rabbit Sexvertising
Durex 'Get it On' Ad Features a Condom-Bunny Threesome
Condom Butterfly Nets
These Carex ‘Ultra Safe' Print Ads Make Safe Sex a Sport
Biblical Balloon Art Photography
Paul Graves' Modern Twist on ‘The Garden of Eden'
Phallic Ice Cream Ads
'Kama Sutra Excite' Advertises New Flavored Dotted Condoms
Prophylactic Fairies
Lifestyle Skyn Condoms Commercial Features Winged Man
Giant Needlecraft Condoms
Super-Sized Birth Control Memory Aids from Little Elk
Filthy Contraceptive Ads
This Muddy Tulipan Condoms Campaign Rings in Sensual Spring
17 Offbeat Condom Creations
From Robes Made of Rubbers to STD-Preventing Santas
Luxury Prophylactics
The Original Condom Company Sells Rubbers in Ring Boxes
Clever Ad Looks Tame To The Innocent
Durex: Whatever is On Your Mind
Mobile Intimacy Units
ZA Architects' 'Sex Box' Lets You Pay to Play in Public
Clown's Play Prophylactics
L'eXtase Extra Long Condoms are Big Enough to Sculpt
Pop Art Prophylactics
Ron English Condoms Ensure Your Willie Stays Under Wraps Fashionably
Anti-Rape Condoms
The Rape-aXe Could Prevent Violent Crimes
STI Safety Ads
The 'Syphilis Sucks' Campaign Approaches Awareness from a Different Angle
Fashion Designer Condoms
Marc Jacobs Thinks Safe With Brightly Colored Prophylactics
Pope Condoms
Prophylactics to Mock Pope Benedict XVI's Views on Contraception
Cost-Conscious Contraceptive Ads
Sir Richard's Condoms Prevent Parents with Dependents
Game Boy Contraceptives
Ben Marsh's Geek Condoms are for Boys who Level Up
Professional Productivity Packages
The FPC Annual Report Survival Kit Prepares For Everything
Commemorative Regal Rubbers
These Crown Jewels Condoms Celebrate the Royal Wedding
Condom Give-Aways
Endangered Species Condoms to Promote Human Birth Control
Rude Balloon Modelling Conference
Frightening Illness Ads
'The Bear' HIV Prevention Commercial Shows the Masked Qualities of HIV
Scotch Flavoured Condoms
A Whole New Meaning to “On-the-Rocks”
Lengthy Contraceptive Ads
Adam Brand Large Condoms Overcome Difficult Heights