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Lessons From African-American Entrepreneurs

A Look at Bloomberg's 'Building a Brand' Panel Talk

— June 23, 2020 — Keynote Trends
Bloomberg News and Bloomberg’s Black Professional Community hosted an immersive panel talk in New York during Black History Month of last year. Spotlighting lessons from African American entrepreneurs, the panel discussion featured designer Shanel Campbell, Don Cornwell, partner at PJT Partners, Harlem Candle Company founder and CEO Teri Johnson, and Andrew McCaskill, a senior VP of Global Communications at Nielsen.

Moderated by Karen Toulon of Bloomberg News, the discussion dove into the relationship between customer and creator when it comes to Black-owned businesses and brands, including anecdotes from each panel member. Some notable moments included Teri Johnson's story about her brand's origins and her desire to fuse her love of luxury home goods with her culture, heritage and important moments in history like the Harlem Renaissance.

Designer Shanel Campbell also shared the importance of celebrating Black creators behind the scenes. Aiming to elevate Black consciousness with every project she takes on, the fashion designer went beyond hiring an all-Black cast of models in her runway presentation and also collaborated with a team of Black hair stylists, makeup artists and a runway show venue owner in order to bring her vision to life. The designer was not only able to spotlight Black creatives in her community but also helped increase visibility and job opportunities within the fashion industry.


Image Credit: Bloomberg
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