Discussing how to capture audiences with stories in our short-spanned A.D.D. world, Gary Vaynerchuk explains how we are experiencing a culture shift in storytelling in his digital storytelling keynote.
In his talk about how egocentric we've become with our time, Vaynerchuk highlights how to be heard in a world dominated by social media networks like Vine, Snapchat and Twitter. As the founder of VaynerMedia, Vaynerchuk focuses on how to creatively tell a story in a micro-moment because we are currently living in a world that literally does not have the time.
“We’ve gotten to a point where everything is on our time,” says Vaynerchuk, “So why is everyone storytelling like it’s 2007 in a 2014 world?”
In his digital storytelling keynote, Vaynerchuk highlights how the best digital storytellers use social media in the right way: "like weed to hook audiences in for the deeper stuff."