The Withings Body Comp scale is a powerful piece of health maintenance equipment for consumers to choose when looking to gain further insight into their lifestyle. The scale works much in the same way as others on the market, but offers ample metrics for users to analyze. The unit also works on four key habit-building pillars including nutrition, sleep, stress and activity to take all aspects of the user's lifestyle into account.
The Withings Body Comp scale also features Vascular Age that was developed by leading cardiologists and is based on arterial measurement using Pulse Wave Velocity (PWV). Priced at $209.95, the scale will work with the new Health+ service, which is included for the first 12 months.
In-Depth Body Analysis Scales
The Withings Body Comp Scale Works with the Health+ Service
Trend Themes
1. Comprehensive Body Analysis - In-depth body analysis scales are the future, as consumers are seeking more comprehensive insights into their overall health and lifestyle habits.
2. Integrated Health Monitoring - Incorporating habit-building metrics such as nutrition, sleep, stress and activity tracking is a huge opportunity for businesses in the health tech sector to offer consumers a more integrated approach to their health management.
3. Arterial Measurement Technology - The use of Pulse Wave Velocity measurement technology to calculate Vascular Age is a disruptive innovation opportunity for businesses looking to offer advanced health management products and services.
Industry Implications
1. Health Tech - The health tech industry can capitalize on the growing demand for comprehensive health management solutions that go beyond fitness tracking and basic vital monitoring.
2. Fitness - Fitness industry players can incorporate more advanced body analysis metrics into their products and services to enhance the overall user experience and differentiate from competitors.
3. Medical Equipment - Developing and manufacturing arterial measurement equipment for medical professionals is a lucrative opportunity for businesses in the medical equipment industry to tap into a growing market for advanced health management solutions.