The Wings for Life Run is a new type of event that has never been done before in either running or any other sporting field. This truly global adventure will include up to forty different locations where everyone will be running simultaneously regardless of their global location.
On the 4th of May 2014, at 10am UTC and equivalent times across the globe, from Saskatoon to Cape Town, thousands of racers will start to run. All runners of any level are encouraged to join the World Run. Catcher cars will be distributed a half hour after the race begins and your run will end once one of the catcher car catches up to you.
100% of the proceeds from the event will go directly to the Wings for Life foundation, which means that 100% of the proceeds will fund research for curing spinal cord injuries. The World for Life Run will unite athletes from around the world for a very special cause: running for those who can’t.
Simultaneous Worldwide Benefit Runs
The Wings for Life Run Means Running for Those Who Can’t
Trend Themes
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2. Charitable Sports Fundraising - Disruptive innovation opportunity to combine sports events with fundraising for a specific cause, generating resources and awareness.
3. Spinal Cord Injury Research - Innovation potential in the field of spinal cord injury research by funding and supporting initiatives through sports events.
Industry Implications
1. Sports Event Management - Opportunity for event management companies to organize and coordinate global sporting events like the Wings for Life Run.
2. Charity and Nonprofit - Opportunity to engage in innovative fundraising campaigns, leveraging sports events to raise funds for charitable causes.
3. Medical Research and Development - Disruptive innovation potential in the field of spinal cord injury research, with a focus on finding cures and improving treatments.