In order to encourage fans to celebrate responsibly during the UEFA Euro 2016, Carlsberg created a unique vuvuzela.
The 'Breathalyzela' is a hybrid breathalyzer and vuvuzela that only emits its distinctive sound if it detects that a user has consumed an alcohol level that's below the binge drinking limit. Rather than making the task of blowing into a breathalyzer seem like a safety measure, the Breathalyzela turns the act into a fun challenge. Similar versions of this design could be implemented at stadiums and other venues where the use of noisemakers is prevalent.
In order to encourage safe drinking practices, in recent years, breathalyzers around the world have begun to be disguised as everything from bike locks and karaoke systems.
Breathalyzer Noisemakers
This Vuvuzela by Carlsberg Works When Alcohol is Consumed Responsibly
Trend Themes
1. Disguised Breathalyzers - Creating breathalyzers that are disguised as everyday objects could encourage safe drinking practices by turning the act into a fun and non-intimidating experience.
2. Interactive Noisemakers - Combining noisemakers with interactive features, such as only emitting sound based on alcohol levels, can encourage responsible behavior during sports events and festivals.
3. Integrating Technology with Safety Measures - Integrating technology into safety measures, such as breathalyzers, can enhance user engagement and encourage responsible consumption.
Industry Implications
1. Alcohol Beverage - The alcohol beverage industry can incorporate the concept of disguised breathalyzers to promote responsible drinking and enhance the overall consumer experience.
2. Event Management - Event management companies can explore the incorporation of interactive noisemakers that encourage responsible behavior during events and enhance the entertainment value.
3. Safety and Security - Safety and security industries can leverage technology to integrate safety measures, like breathalyzers, into everyday objects to promote responsible habits and enhance public safety.