Although known for its competitive beer flavor, Carlsberg Export was not succeeding in its sales as well as it hoped, largely due to its dated branding identity. As such, the brand enlisted the creative agency Taxi Studio to completely redesign the visual identity of this collection.
The leap from traditional designs to contemporary ones was a difficult but necessary one, since it is important to keep tradition alive while constantly adapting to suit the changing needs of consumers.
The resulting beer branding is one that is contemporary and simple, but that adheres to Danish design norms of balancing function and form -- ultimately keeping its origins as inspiration.
Revamped Classic Beer Identities
The Carlsberg Export Brand Underwent a Significant Rebranding
Trend Themes
1. Contemporary Beer Branding - Opportunity for beer companies to revamp their branding and create contemporary designs that appeal to modern consumers.
2. Danish Design Influence - Opportunity for businesses to incorporate Danish design principles in their visual identities for a balance of function and form.
3. Updating Traditional Brands - Opportunity to update outdated branding identities of heritage brands to better appeal to contemporary consumers.
Industry Implications
1. Beer - Opportunity for beer companies to rebrand and update their visual identities for increased sales and consumer appeal.
2. Creative Agency - Opportunity for creative agencies to offer brand redesign services to help companies modernize their visual identities.
3. Design - Opportunity for design companies to incorporate Danish design elements in their work, drawing inspiration from Carlsberg Export's rebranding.