As one of the leading suppliers of meat substitutes in the Netherlands, Vivera chose a clever way to present its products and distinguish them as foods that are free of any animal meat. In the style of a meat cut chart, the packaging for the vegetarian products features peppers and other veggie-friendly foods prepared for slicing by a butcher.
Since the packaging includes transparent pockets that allow a peek at the product, rather than using pictures, the brand uses a series of illustrations to show the value of the food.
As well as having appeal to those who adhere to a plant-based diet, the familiar cut chart imagery on Vivera's product packaging has the potential to intrigue non-vegetarians as well.
Vegetarian Cutlet Packaging
Vivera's Packaging Presents Vegetarian Eats Like Cuts of Meat
Trend Themes
1. Meat Substitute Packaging - Innovative packaging designs can help meat substitute companies stand out on the shelves.
2. Creative Product Imagery - Using creative imagery and illustrations on packaging can increase consumer interest and appeal.
3. Plant-based Diets - Increasing consumer interest in plant-based diets presents a growing opportunity for meat substitute companies.
Industry Implications
1. Food Packaging - Innovative packaging designs can help food companies to differentiate their products and increase sales.
2. Meat Substitute - Growing consumer interest in plant-based diets presents a promising opportunity for meat substitute companies.
3. Illustration and Graphic Design - The use of creative illustrations and graphic design can enhance the appeal of various products and help them to stand out on the market.