By now, a number of people will have come across some of the photos of the fashion label's womenswear collection, and with a strikingly complementary quality, this is the Versace Menswear SS12 campaign. Like the sensual female series, this group of sultry snapshots was photographed by Mert & Marcus in Boreggo Springs, California.
Surrounding a dry domestic pool with a richly textured landscaped border, these snapshots feature the strapping male model Ryan Barrett in a broad variety of luxurious garments. Lensed from within the deep end, he wears a dapper grey suit in just one photograph. However, the other pictures showcase loose-fitting pants and shirts of spectacular vivid colors and patterns which visually pop from the blue-tinted filters of the Versace Menswear SS12 campaign.
Suave Cyan Spreads
The Versace Menswear SS12 Campaign Brings Posh Apparel and Patterns to the Pool
Trend Themes
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Luxury Poolside Fashion — Disruptive innovation opportunity in the luxury fashion industry to create unique and bold patterns for poolside outfits.
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Blue-tinted Filters in Photography — Disruptive innovation opportunity in the photography industry to create new filters for indoor and outdoor photoshoots that enhance colors and textures in a distinctive way.
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Complementary Men's and Women's Campaigns — Disruptive innovation opportunity in the fashion industry to create complementary campaigns for men and women that showcase the brand's signature style and enhance brand recognition.
Industry Implications
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Luxury Fashion — Innovative marketing and design strategies can help luxury fashion brands stand out in the competitive market by creating bold and unique patterns and designs for poolside fashion outfits.
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Photography — Offering distinct and unique effects in photography can open up opportunities to serve the fashion and art industries with their demand for creative campaigns and editorials.
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Fashion — Opportunities for designers and marketers arise in creating complementary campaigns that pair men's and women's clothing in a way that is visually stimulating and aligns with a cohesive brand image.