Beck's new trio beer pack branding design embodies each of the three different beer flavors through cohesive packaging. Beck's producer AB InBev worked with Solutions Branding & Packaging Design to create this mysteriously dark packaging to complement the brand's three-pack, which challenges traditional four or six-pack beer cases.
Dark labels give each bottle a premium look. The package is all-matte black with touches of gloss for the bottle cap and shielding Beck's emblem. Each beer variety uses a different color of green, orange or blue to showcase the favor. The three pack is called the "Taste Scale" and this appears front and center on the package.
The trio beer pack contains a Pale Ale, an Amber Stock and a 1873 Pils, representing a different location of Germany, Australia and the U.K. The phrase "Taste the World" is the secondary slogan appearing on each bottle.
Three-Pack Beer Branding
Beck's Trio Beer Pack Design Uses Dark Colors to Intrigue Consumers
Trend Themes
1. Premium Packaging Design - The use of dark labels and matte black packaging with glossy accents creates a premium look, offering an opportunity for brands to elevate their product packaging.
2. Differentiated Flavors - Using different colors to showcase each beer flavor within the three-pack allows consumers to easily identify and choose their preferred taste, opening up possibilities for brands to create unique flavor experiences.
3. Challenging Traditional Packaging - The Beck's trio beer pack challenges the traditional four or six-pack beer cases, presenting an opportunity for disruptive innovation in the beer packaging industry.
Industry Implications
1. Beverage Packaging - The premium packaging design trend can be applied to various beverage industries, such as wine, spirits, and craft beer, to create visually appealing and distinctive packaging experiences.
2. Craft Beer - Craft beer brands can leverage the differentiated flavors trend to create variety packs that showcase a range of unique and interesting flavors, enticing beer enthusiasts to try new brews.
3. Consumer Goods - The concept of challenging traditional packaging can be applied across various consumer goods industries, encouraging brands to think outside the box and disrupt the status quo in their packaging strategies.