Button, a mobile e-commerce software company, and The Weather Channel have teamed up to make the latter's site a more holistic platform. The two companies recently announced that The Weather Channel's mobile site will now offer visitors the option to order food deliveries directly through the site by integrating services like delivery.com and Caviar.
While The Weather Channel's website is popular in terms of pure volume of visitors, most people spend only a few seconds on the site checking the temperature and the precipitation figures. To encourage people to stay on the mobile site longer and engage more thoroughly, The Weather Channel realized that people check the weather to see how it impacts their lives. As such, it offers up delivery food options on rainy evenings and it gives restaurant recommendations when the weather's nice.
Weathered Food Delivery Functions
The Weather Channel's Mobile Site Will Offer Food Delivery
Trend Themes
1. Integrated Food Delivery - The integration of food delivery options into non-food-related websites and platforms disrupts the food delivery industry.
2. Weather-based Recommendations - Using weather data to generate recommendations is a disruptive innovation opportunity for companies across industries.
3. Holistic Platform Strategy - Creating a holistic platform that serves multiple purposes and integrates various services can open up new innovation opportunities.
Industry Implications
1. Weather & News Websites - Integrating food delivery services into weather and news websites creates a new revenue stream while providing a comprehensive user experience.
2. Food Delivery Services - Partnering with non-food-related platforms to broaden the customer base and increase distribution channels can give a significant edge in the competitive food delivery space.
3. Weather-based Recommendation Services - Leveraging weather data to predict user behavior and generate personalized recommendations can greatly enhance user engagement across various industries.