Thalassios Kosmos packaging contains seafood products and the designers worked to be quite creative in communicating this. Several very different visual techniques went into the clever work of mousegraphics, giving the branding a thoroughly thoughtful impression.
Beginning with the boxes, the team cut viewing windows to the texture of fishnets, referencing the equipment used in catching and collecting the delicious ocean-dwelling creatures. As for the resealable sacks, old photos of fishermen are incorporated to foster this nostalgic idea of more personal rather than industrial fishing.
Finally, Sea World (Thalassios Kosmos) packaging is stamped with a bit of a visual pun. The Greek letter Theta was pulled from the name of the product and used to construct a unique and iconic logo. The character was given a tail to become a symbol of a scaly marine animal.
Symbolic Branding Strategies
Thalassios Kosmos Packaging Plays with Name, Letters and Contents
Trend Themes
1. Creative Packaging Design - Opportunities for designers and brands to implement visually impactful and creative packaging designs that enhance the product experience.
2. Nostalgic Branding - Nostalgic references to traditional or historical methods of fishing and seafood harvesting can create a more personal and authentic brand image.
3. Symbolic Branding - Incorporating symbolic or iconic elements into branding, such as using Greek letters to create unique logos, can create a strong and memorable brand image.
Industry Implications
1. Seafood Industry - Opportunities for seafood companies to differentiate themselves through creative and symbolic packaging design that highlights the unique characteristics of their products.
2. Design Industry - Opportunities for designers to specialize in creative packaging design, using techniques such as texture and nostalgia to create visually impactful and memorable brand identities.
3. Marketing Industry - Opportunities for marketers to develop branding strategies that incorporate symbolic or iconic elements, creating a strong and unique brand identity that resonates with consumers.