Inspired by the food served from food trucks, Old El Paso assembled Street Taco Kits that are full of unique flavors. The kits only need a few fresh ingredients to be added, including choices of protein and vegetables. Designed to serve four, the kits contain a dozen flour tortillas, seasoning mix and sauce or salsa.
Fans of chicken and beef will find it easy to make quick weeknight meals with options like Carne Asada Steak with medium creamy chipotle sauce, Asado Chicken with medium creamy jalapeno sauce or Barbacoa Beef with mild salsa verde.
The flavors of world-cuisine street food are in high demand, especially as people look for options that provide both comfort and a sense of globally inspired adventure.
Street Taco Kits
Old El Paso's Street Taco Kits Take Inspiration from Food Trucks
Trend Themes
1. Street Taco Trend - The rising popularity of street food-inspired meals in grocery stores creates opportunities for companies to innovate and offer unique, globally-inspired flavors to consumers.
2. Meal Kit Trend - Meal kits continue to be a successful model as busy consumers seek convenience and a home-cooked meal, along with the ability to customize and experiment with flavors.
3. DIY Meal Kits Trend - DIY meal kits that require minimal additional ingredients and offer unique and easy-to-prepare meals continue to be successful and appeal to consumers' desire for variety and convenience.
Industry Implications
1. Food and Beverage Industry - Companies in the food and beverage industry can capitalize on the popularity of street food-inspired flavors by offering unique meal kits that can be quickly prepared at home.
2. Meal Kit Industry - The meal kit industry can offer consumers a customizable, globally-inspired meal experience with DIY kits that require minimal additional ingredients.
3. Grocery Industry - Grocery stores can stay ahead of the trend by offering consumers a variety of street food-inspired meal kits that are quick and easy to prepare at home.