This year, Häagen-Dazs is turning 60 and the ice cream brand is celebrating by sharing not just special frozen treats but also interactive product packaging and exclusive experiences. In shops, Häagen-Dazs will be sharing an exclusive Birthday Cake ice cream flavor, which can be purchased by the cup, cone or take-home pint—or enjoyed in a decadent Birthday Cake Dazzler Sundae. The flavor combines a vanilla cake batter ice cream base with classic yellow cake pieces, brownie batter frosting swirls and rainbow birthday sprinkles.
For those with a sweet tooth who can't visit one of the shops, Häagen-Dazs is introducing special edition packaging for some of its classic flavors. With this packaging, Snapcodes give ice cream lovers the chance to step inside a life-size, augmented reality ice cream container.
Interactive Birthday Dessert Pints
Häagen-Dazs' Special Frozen Treat Containers Share Snapcodes
Trend Themes
1. Interactive Packaging - Creating packaging with interactive elements, such as Snapcodes, to engage customers in unique experiences.
2. Augmented Reality - Incorporating augmented reality technology into product packaging to provide immersive and interactive brand experiences.
3. Limited Edition Products - Introducing special edition flavors and packaging to celebrate milestones and create excitement around the brand.
Industry Implications
1. Food and Beverage - Leveraging interactive packaging and limited edition products to enhance customer engagement and loyalty in the food and beverage industry.
2. Confectionery - Utilizing augmented reality technology in packaging to differentiate confectionery products and create memorable consumer experiences.
3. Retail - Exploring interactive packaging and limited edition items to drive foot traffic and increase sales in the retail industry.