To reposition its vodka-flavored beer for a more adult target audience, Skøll worked with Carré Noir on a fresh new design for its product range. The new designs emphasize the brand's Nordic spirit and present the hybrid alcohol products as "night drinks."
As the beer is mixed with a strong alcohol, Skøll's range is presented as cocktail-like products in flavors like Apple and Blueberry & Cranberry.
When it comes to enjoying the unique beer products to the fullest at the right temperature, drinkers are able to look at a graphic dot that appears on the front of the canned products in order to see whether or not the products have been adequately chilled for consumption.
Vodka-Flavored Beer Beverages
Skøll's Refreshed Branding Expresses Its Nordic Spirit
Trend Themes
1. Vodka-flavored Beer - Disruptive innovation opportunity: Explore the creation of new vodka-flavored beer varieties to appeal to adult consumers seeking unique alcoholic beverages.
2. Refreshing Design - Disruptive innovation opportunity: Collaborate with branding experts to revamp product packaging and emphasize the brand's unique selling points, such as Nordic spirit and cocktail-like flavors.
3. Temperature Indicator - Disruptive innovation opportunity: Develop innovative temperature-sensitive indicators on packaging to provide consumers with a convenient way to determine if the product is chilled and ready for consumption.
Industry Implications
1. Alcoholic Beverages - Disruptive innovation opportunity: Introduce innovative vodka-flavored beer beverages that cater to the adult market, offering unique flavors and hybrid alcohol experiences.
2. Brand Design - Disruptive innovation opportunity: Collaborate with design agencies to reimagine product packaging and branding strategies, creating a refreshed and appealing visual identity that attracts target audiences.
3. Packaging Solutions - Disruptive innovation opportunity: Develop advanced packaging technologies, such as temperature-indicating dots, to enhance consumer experience, convenience, and product quality perception.