The market for skincare cosmetics is often geared towards older consumers who might be experiencing the problems that the products address firsthand, so the conceptual Blum lineup of products is intended to speak more directly to younger females.
Utilizing glass bottles and foil stamping, the branding for Blum skincare products is youthful, chromatic and infused with floral accents in order to convey the fresh nature of the various solutions. This makes them more appealing and applicable for young female consumers who might not recognize the need for anti-aging products just yet.
The Blum skincare cosmetic branding is the design work of Toronto-based designer Alex Dang and identifies an opportunity to refresh the anti-aging market to draw in new consumers who might not be searching out such products for several years.
Multicolor Floral Cosmetic Branding
The Blum Skincare Cosmetic Line Speaks to the Young Female
Trend Themes
1. Youthful Cosmetic Branding - Refresh the cosmetic market by creating youthful and vibrant branding that appeals to younger consumers.
2. Floral-infused Skincare Products - Incorporate floral accents into skincare products to convey freshness and attract young female consumers.
3. Targeting Younger Demographic - Develop skincare products and branding that specifically speak to the needs and preferences of younger consumers.
Industry Implications
1. Cosmetics - Create disruptive innovation opportunities within the cosmetics industry by focusing on developing products and branding that cater to younger consumers.
2. Skincare - Explore disruptive innovation opportunities within the skincare industry by incorporating floral elements and targeting a younger demographic.
3. Design - Opportunities for disruptive innovation can be found within the design industry by creating vibrant and fresh cosmetic branding for younger consumers.