Inspired by art by Sara Shakeel that shows women's stretch marks covered in glitter, Huda Beauty created a self-love campaign. The uplifting campaign is all about Changing the Face of Beauty and celebrating certain physical traits that are deemed "imperfections" and less attractive than others. For the campaign, Huda Beauty chose to work with a handful of people who embrace their unique gifts and radiate beauty.
As Huda Beauty describes, "For the longest time, beauty has been a tool of division, and now we want to make it a tool for unity. We want to make sure everyone knows they’re a part of this movement and we want to be the brand to include absolutely everyone."
Celebratory Beauty Campaigns
Huda Beauty's Self-Love Campaign Accents Unique Traits with Glitter
Trend Themes
1. Self-love Beauty Campaigns - Opportunity for brands to highlight and celebrate unique physical traits as a way to promote self-love and inclusivity in the beauty industry.
2. Changing the Face of Beauty - Potential for brands to challenge conventional beauty standards and promote a more diverse and inclusive definition of beauty through their campaigns.
3. Unity in Beauty - The opportunity for brands to use beauty as a unifying force, promoting inclusivity and making everyone feel welcome to be a part of their brand's community.
Industry Implications
1. Beauty and Cosmetics - Potential for beauty brands to disrupt the industry by embracing and celebrating diverse physical traits in their campaigns, challenging traditional beauty standards.
2. Fashion and Apparel - Opportunity for fashion brands to align their campaigns with self-love and inclusivity, showcasing diverse models and body types to promote a positive body image.
3. Social Media and Influencer Marketing - The potential for influencers and social media platforms to amplify the message of self-love and inclusivity in beauty campaigns, reaching a wide audience and creating a positive impact.