Mainstream beers have lost some of their staying power amidst the craft beer revolution, which is seeing some brands respond with new products like the Schöfferhofer Pomegranate beer. Positioned as a half beer and half juice libation, the drink is made with authentic, unfiltered German Hefeweizen and pomegranate juice. This makes it something of a beer cocktail that will be favored by anyone who's looking for a libation with a crisp flavor, lower alcohol content and refreshing profile.
The Schöfferhofer Pomegranate beer is set to be available in six packs in several states across the US starting in January 2018. The beer is also presently available at Walt Disney World's Epcot World Showcase in the Germany region where it's available on draught.
Hybrid Fruit Juice Beers
The Schöfferhofer Pomegranate Beer is Half Hefeweizen and Half Juice
Trend Themes
1. Hybrid Beverage - Beverage companies can innovate by creating hybrid drinks that combine traditional alcoholic drinks with fruit juices or other flavors, appealing to consumers looking for unique and flavorful options.
2. Low Alcohol Options - Creating more low alcohol options, whether through diluted traditional beers or hybrid beverages like the Schöfferhofer Pomegranate beer, could disrupt the alcohol industry by catering to consumers looking for a refreshing drink without the high alcohol content.
3. Craft Beer Alternatives - As craft beer becomes more popular, large beer companies can create their own craft beer alternatives or hybrid beverages, offering a unique spin on traditional beers to stand out in the market.
Industry Implications
1. Alcohol - By combining new flavors and creating hybrid beverages, the alcohol industry can continue to innovate and respond to consumer tastes, particularly those looking for lower alcohol options.
2. Beverage - Beverage companies can expand their offerings with hybrid drinks that combine traditional drinks with unique flavors, giving consumers more options and disrupting the market.
3. Hospitality - Offering unique and flavorful alcoholic beverages like the Schöfferhofer Pomegranate beer can give hotels and restaurants a competitive edge by attracting consumers looking for refreshing and interesting drink options.