A second Rockar Hyundai store recently opened at the Westfield Mall in London's Stratford following a highly successful introduction of the tech-powered retail concept in Kent. The interactive car-shopping experience is a revolution in car sales concepts, taking inspiration from engaging in-store experiences offered by brands like Apple and Nike.
The Rockar Hyundai store is taking a new approach to how its staffing its stores, with friendly and knowledgeable brand "Angels" trained to guide consumers through the process of exploring the cars features, rather than having salespeople working on commission.
This unique concept from Hyundai puts the emphasis on product education and tech-powered interaction. By offering the combination of brand representatives offering information and a variety of gadgets, the Rockar Hyundai concept delivers customization while empowering consumers with comprehensive education.
Digital Automobile Shops
The Rockar Hyundai Store Boasts a Digitally Enhanced Sales Concept
Trend Themes
1. Interactive Car-shopping - In-store experiences that offer interactive car-shopping have become popular which may disrupt traditional car sales concepts.
2. Tech-powered Retail Concept - The demand for tech-powered retail concept store is growing as it enables consumers to customise shopping experiences, and stimulates technological innovation.
3. Friendly and Knowledgeable Brand Angels - The friendly and knowledgeable 'brand Angels' may disrupt traditional car salespeople, improving the quality of customer service.
Industry Implications
1. Auto Industry - The auto industry is being disrupted by innovative concepts like tech-powered car-shopping experience which could positively impact car sales.
2. Retail Industry - The retail industry has an opportunity to transform customer experiences through tech-powered retail concepts, prioritizing customization, and enabling efficient transactions.
3. Technology Industry - The technology industry can leverage the growing demand from the retail and automotive industries to develop digital solutions that empower consumers and reshape the physical retail landscape.