Florida-based company Duda has introduced Celery Sensations, a new brand of red celery that will hit the market in December 2010. Duda hopes the celery will find a market during the holiday season, when red celery will brighten up classic winter dishes.
The red celery offered through the Duda Celery Sensations label tastes the same as regular celery, and has its same distinctive crunch. Time will tell whether there's a market for cosmetically-enhanced vegetables.
Implications - Duda claims that the high price point of Red Celery will vary by location based on how much shoppers are willing to pay for these aesthetically unique veggies.
Cosmetically-Enhanced Veggies
Celery Sensations by Duda is Red Celery
Trend Themes
1. Cosmetically-enhanced Vegetables - Opportunity to develop and market more aesthetically unique vegetables that cater to consumer preferences.
2. Specialty Vegetable Brands - Potential to create and promote specialty vegetable brands that offer unique flavors, colors, or appearances.
3. Holiday Season Vegetable Trends - Chance to capitalize on seasonal vegetable trends by introducing visually appealing varieties for holiday dishes.
Industry Implications
1. Agriculture - Disruptive innovation opportunity: Explore genetic modifications and cross-breeding techniques to create visually striking vegetables with appealing flavors.
2. Food Retail - Disruptive innovation opportunity: Develop and market exclusive vegetable brands that cater to niche consumer segments interested in unique visual experiences.
3. Culinary and Food Services - Disruptive innovation opportunity: Incorporate cosmetically-enhanced vegetables into menu offerings to attract customers seeking unconventional and visually captivating dishes.