Today we're looking at a pair of social entrepreneurs, one of whom you might be surprised to find on SocialBusiness.org -- Curtis "50 Cent" Jackson.
The rapper recently joined forces with Chris Clarke, the CEO of Pure Growth Partners, to launch the 50 Cent Street King Energy Shot. Operating on the one-for-one giving model (a concept now globally recognized thanks to TOMS Shoes), each time someone purchases a Street King shot, they buy a meal for a child in need.
The desire to give back on a massive scale arose when 50 went on a trip to Africa for the World Cup and saw poverty first-hand. The partnership with Pure Growth Parters, which "conceives, incubates and launches innovative consumer brands in parternship with the world's leading celebrities," followed shortly after.
Pure Growth Partners focuses on celebrity partnerships using a one-for-one giving model. As for what you're actually buying?
"We believe that if you improve your energy, you gain the power to change bigger things," the site explains. "One 2.5-ounce shot of Street King gives you 6 hours of focus and energy – and it’s the best tasting shot out there."
Not only is the product trendy and his social mission noble, but 50 Cent is also an ambitious entrepreneur, with a five-year goal to feed a billion children. So far (and they only launched in September) they're already at 2.5 million meals!
Contact Information
Street King website
Pure Growth Partners website
Street King on Twitter
Street King on Facebook
Altruistic Energy Drinks
Every 50 Cent Street King Shot Feeds a Child in Need
Trend Themes
1. Socially Conscious Consumer Products - The launch of the 50 Cent Street King Energy Shot demonstrates the growing trend of socially conscious consumer products, where purchasing a product directly supports a charitable cause.
2. One-for-one Giving Model - The adoption of the one-for-one giving model, popularized by TOMS Shoes, in the energy drink industry creates disruptive innovation opportunities for brands to leverage consumer purchases to make positive social impacts.
3. Celebrity Partnerships in Social Entrepreneurship - The partnership between 50 Cent and Pure Growth Partners highlights the trend of using celebrity endorsements and collaborations to drive social entrepreneurship initiatives, encouraging increased consumer engagement and impact.
Industry Implications
1. Energy Drink - The 50 Cent Street King Energy Shot represents a disruptive innovation opportunity within the energy drink industry by combining a popular product with a social mission, appealing to socially conscious consumers.
2. Consumer Brands - The success of Pure Growth Partners' approach to launching innovative consumer brands in partnership with celebrities indicates disruptive innovation opportunities in the consumer brands industry, where cause marketing and charitable initiatives enhance product appeal.
3. Social Entrepreneurship - The collaboration between 50 Cent and Pure Growth Partners exemplifies the potential for disruptive innovation in the social entrepreneurship industry, encouraging strategic partnerships and leveraging celebrity influence to create meaningful social change.