A science fiction-inspired pop culture mashup is KFC's new advertising strategy. Paying tribute to Paul Verhoeven's 1987 fantasy film 'RoboCop,' the fast food joint employs a replica of the lead character to protect "the 11-herb secret recipe of [KFC's] renown fried chicken," as well as the establishment's $5 and $20 USD Fill Ups.
The advertising-friendly pop culture mashup is quite entertaining. The video materials take on a narrative tone that sets the mood — much like a movie. The team behind the campaign infuses it with a playfully ominous feeling. When a man inquires about KFC's secret recipe, the Colonel RoboCop responds with "If I told you, I’d have to kill you," followed by a mechanical laugh.
Ad-Friendly Pop Culture Mashups
KFC's New Colonel Sanders — RoboCop, Protects a Secret Recipe
Trend Themes
1. Pop Culture Mashups - Exploring creative ways to combine pop culture references in advertising campaigns can capture consumers' attention and create buzz.
2. Science Fiction-inspired Marketing - Using characters and themes from science fiction movies can lend a futuristic and memorable quality to marketing campaigns.
3. Narrative-based Advertising - Creating video materials with a narrative structure can engage viewers and immerse them in the brand's story.
Industry Implications
1. Fast Food - Fast food chains can leverage pop culture mashups to promote their products in a fun and entertaining way.
2. Film and Entertainment - The film and entertainment industry can collaborate with brands to bring iconic characters and references into their marketing campaigns.
3. Advertising and Marketing - Creating narrative-driven advertisements can be a unique and effective approach for agencies and brands looking to differentiate their campaigns.