In an attempt to advertise its various services, OK Tire released a humorous ad that appeals to the super-fan in everyone. The commercial depicts a super-fan watching a game in front of his TV who has built a mobile kitchen that ensures he doesn't have to move to get all the things he needs. A grill is built into his couch for hot dogs, and ketchup and mustard is dispensed through a lamp. The ad ends with the words: "life is great when everything you need is in one place," the very same message OK Tire hopes to promote about its stores.
OK Tire's commercial is an ingenious marketing campaign in many ways. First off, depicting a super-fan and airing the commercial during sporting events is a great way to reach its target audience. And secondly, the use of humor and exaggeration makes the ad truly memorable.
Multi-Service Auto Ads
'OK Tire' Promotes Its Many Features Through a Humorous Super-Fan
Trend Themes
1. Multi-service Advertising - Opportunity for businesses to promote multiple services in advertisements to maximize outreach
2. Targeted Advertising - Opportunity to use super-fan and event-based advertising to reach specific target audience
3. Humorous Advertising - Opportunity to use humor and exaggeration to make memorable advertisements
Industry Implications
1. Automotive - Opportunity for automotive businesses to promote multiple services through targeted and humorous advertising campaigns
2. Marketing and Advertising - Opportunity for marketing and advertising businesses to offer multi-service and targeted advertising services to clients
3. Sports and Entertainment - Opportunity for sports and entertainment businesses to sponsor or collaborate with targeted and humorous advertising campaigns that reach a specific audience