The soon to be opened NYX New Jersey flagship is the brand's first location on the East Coast and boasts a dynamic in-store digital component that is sure to add value to the shopping experience. Located in North New Jersey's Willowbrook Mall, the new store combines hands-on product education and YouTube beauty tutorial-inspired features.
The digital component of the new NYX New Jersey store is called officially titled the NYX Beauty Bar and it consists of an interactive makeup station where shoppers can browse branded tutorials and test out products. The experience will also feature custom tutorials that will help shoppers recreate beauty looks found in the series of tutorials, while they will also be able to immerse themselves in the NYX lifestyle experience.
Digital Flagship Beauty Stores
The New NYX New Jersey Store Has an Interactive Makeup Station
Trend Themes
1. Interactive Beauty Stations - Brands can create interactive makeup stations to provide a more personalized and immersive in-store shopping experience.
2. Youtube-inspired Features - Incorporating YouTube-inspired features in-store can appeal to younger generations and provide a more engaging and educational shopping experience.
3. Digital Beauty Education - Beauty brands can use digital education tools like tutorials to provide customers with the knowledge and skills to create their desired looks.
Industry Implications
1. Beauty Retail - Beauty retailers can incorporate interactive digital components to enhance the in-store shopping experience and keep up with changing consumer preferences.
2. Technology - Tech companies that specialize in creating interactive displays and experiences can partner with beauty brands to create immersive in-store shopping experiences.
3. Content Creation - There is a growing need for content creation agencies to create branded tutorials and other educational content that can be used both online and in-store by beauty brands.