Francesco Margaroli captures the haunted quality of an empty fairground in his 'Nowhere' series.
The Italian photographer captured the shots somewhere between Milan and Genoa in Italy. The series fixates on the various types of structures found at a carnival or a fairground. Set apart from anything else in a background of stark nothingness, it makes the normally inviting and fun structures seem lonely and estranged.
The closed-down carnival structures appear to stand in an almost abandoned, post-apocalyptic existence where no one wants to go on the rides or play the games. All of the structures in the context of a bright and busy carnival or fairground are usually friendly and enticing, however with no one and nothing around each structure they appear almost haunted.
Deserted Fairground Photography
The 'Nowhere' Series Shows the Loneliness of an Empty Carnival
Trend Themes
1. Abandoned Fairgrounds - The trend towards urban exploration and photography of abandoned places presents opportunities for businesses that repurpose or renovate old structures, such as turning a deserted fairground into a unique event space.
2. Post-apocalyptic Aesthetics - The popularity of post-apocalyptic themes in art and media presents opportunities for businesses to create new products or experiences that cater to this aesthetic, such as a post-apocalyptic themed amusement park.
3. Haunting Emptiness - The haunting emptiness captured in the 'Nowhere' series presents opportunities for businesses to create experiences or products that embrace the beauty of emptiness and minimalism, such as a minimalist-themed amusement park or art exhibit.
Industry Implications
1. Event Spaces - The abandoned fairgrounds trend presents opportunities for businesses that specialize in event spaces, such as repurposing empty fairgrounds for music festivals or corporate events.
2. Amusement Parks - The post-apocalyptic aesthetic trend presents opportunities for amusement parks to create new attractions and experiences, such as a zombie-themed roller coaster or a survival game-style park.
3. Art & Photography - The haunting emptiness trend presents opportunities for art galleries and photographers to create and showcase minimalist and haunting works that embrace the beauty of emptiness, similar to Francesco Margaroli's 'Nowhere' series.