'Cryo Crag' is an all-new nostalgic beer from Marz Community Brewing Co. that was created to pay tribute to Nickelodeon Guts, a popular 90s action sports game show. The beer is described as a 6% ABV "hazy IPA" that is made with cryo hops, a powder made from hops that's packed with a concentrated aroma and flavor. "Cryo" also references the show's Aggro Crag as a towering peak involved in the competition.
For the release of Cryo Crag, the brewery teamed up with Crystal Collective to offer crystal pairings that will help drinkers charge their life with energy and focus. As such, the limited-edition, nostalgic beer from Marz Community Brewing Co. has the potential to capture the hearts of Millennials in more ways than one.
Crystal-Paired Nostalgic Beers
'Cryo Crag' Pays Tribute to an Action Sports Show from the 90s
Trend Themes
1. Nostalgic Beers - Opportunity to create more nostalgic beers that pay tribute to iconic cultural references from the past.
2. Crystal Pairings - Incorporating crystals as drink pairings to enhance the drinking experience and offer unique benefits to consumers.
3. Limited-edition Collaborations - Collaborating with other brands or companies to create limited-edition products that appeal to specific target markets.
Industry Implications
1. Craft Beer - Craft breweries can explore new flavor profiles and branding opportunities by creating nostalgic beers.
2. Wellness and Self-care - Crystal pairings can be incorporated into wellness products and experiences to provide consumers with added benefits.
3. Marketing and Branding - Companies can collaborate on limited-edition products to create buzz, engage target audiences, and drive sales.