As part of the NFL Experience at Times Square, the NFL created an unforgettable event for fans in New York City who want to step into the shoes of a football player.
Spread over four floors, the activation invites fans to put themselves to the test by jumping, blocking, throwing and testing their strength against dummies—to see how their performance compares to the professionals.
The interactive NFL exhibit features eight engaging experiences powered by cutting-edge technologies, including one station where fans can face-tracking technology to dress themselves up like their favorite player. Other engaging activities at the NFL Experience incorporate proximity sensors, augmented reality, motion seating and weather simulations to recreate some of the most challenging aspects that players face during gameplay.
Immersive Football Exhibits
The 'NFL Experience' Engages Fans with Cutting-Edge Technology
Trend Themes
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3. Experiential Marketing - Brands are increasingly using immersive experiences to create brand messaging by way of indirect, non-sales means, resulting in non-invasive advertising.
Industry Implications
1. Sports Technology - Sports technology is redefining the fan experience of interactive stadiums, virtual reality gaming, and augmented reality training and visualization tools.
2. Entertainment Industry - The entertainment industry is leveraging cutting-edge technologies such as AR/VR, AI and Blockchain to create immersive and engaging experiences for their customers.
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