To celebrate the release of its new CrossFit-specific running shoes, Reebok hosted a NANO BOX BATTLE at its Reebok Fithub in King's Road. Not only did the event give consumers a chance to come out and test the new Nano 7 sneakers, but it also gave CrossFit fans a chance to socialize with other fitness-enthusiasts.
Reebok's NANO BOX BATTLE was held on January 13th at the Reebok Fithub in King's Road. The event was designed as a box battle for CrossFit lovers, where each contestant would be outfitted with the new Nano 7 shoes. Reebok Brand Ambassadors offered tips and advice throughout the competition and even hosted an additional 'Power Your Progress' challenge. Throughout the event, a DJ blasted high-energy music to keep the athletes going and healthy food and drinks were served for those who needed to refuel.
With branded vouchers and exclusive Nano 7 T-shirts up for grabs, the event provided a fun way for CrossFit fans to engage with the Reebok brand.
Branded CrossFit Challenges
Reebok's NANO BOX BATTLE celebrated the release of the Nano 7
Trend Themes
1. Crossfit-specific Running Shoes - Opportunity for brands to create specialized athletic footwear for specific sports or fitness activities.
2. Box Battles for Fitness Enthusiasts - Potential for organizing competitive events that bring together fitness enthusiasts and promote brand engagement.
3. Power Your Progress Challenges - Opportunity to create additional challenges or activities within fitness events to enhance participant experience and brand loyalty.
Industry Implications
1. Sportswear and Athletic Footwear - Brands in the sportswear industry can develop specialized footwear for specific sports or fitness activities.
2. Fitness Event Organizers - Companies specializing in organizing fitness events can create box battles or similar competitions to engage fitness enthusiasts.
3. Event Catering and Food Services - Opportunity for event catering companies to offer healthy food and drinks options for fitness events and competitions.