ABP Group, one of the leading meat processors in Europe, recently launched its vegan-friendly 'Equals' meatless patties to deliver the familiar texture and flavor experience that comes with consuming a real meat product. Although these new beefless patties are specifically marked as vegan, they have the potential to appeal to those who are simply looking to reduce the amount of meat that they consume on a regular basis.
The beef-like meatless patties are made with a blend of seasoned pea and soya proteins, and are packaged much like meat and identified as "plant-powered quarter pounders."
Many companies that have established themselves in meat and dairy are now adapting to the times by offering plant-based products that suit flexitarian and meat-free lifestyles.
Texture-Rich Meatless Patties
ABP Group's 'Equals' is a Beefless Patty Made with Pea Protein & Soy
Trend Themes
1. Plant-based Meat Alternatives - Disruptive innovation opportunity: Develop new and innovative plant-based meat alternatives that provide the texture and flavor experience of real meat products.
2. Flexitarian Diet - Disruptive innovation opportunity: Create products that cater to flexitarians who are looking to reduce their meat consumption by offering delicious and satisfying meatless options.
3. Packaging Innovation - Disruptive innovation opportunity: Explore innovative packaging solutions for plant-based meat products to enhance their appeal and position them as desirable alternatives to traditional meat.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Drive growth in the food and beverage industry by developing and marketing new plant-based meat alternatives.
2. Dairy Industry - Disruptive innovation opportunity: Transform the dairy industry by offering plant-based products that appeal to consumers seeking meat-free alternatives.
3. Packaging Industry - Disruptive innovation opportunity: Revolutionize the packaging industry by creating innovative packaging solutions that meet the needs of the growing plant-based meat market.