Masterplan by Chad Wright, an artist and designer raised in Orange County, California, and based in San Francisco, may be made out of sand castles, but they provide a much more realistic vision on the beachy shore rather than a whimsical one. In place of the classic castle, this striking series takes on the classic postwar American home. Repeated over and over again, the sand houses make up a suburbia that is at once familiar and mesmerizing.
On a more personal level, Masterplan by Chad Wright echos his childhood memories. Wright reveals, "As children, my big brother Christopher and I would build cities in the sand, beneath the bungalow’s slatted porch floorboards." He goes on to state, "Phase One focuses on the mass-produced tract house, re-examining it as symbol for the model American Dream."
Sand Castle Suburbia
Masterplan by Chad Wright Nostalgically Explores the American Dream
Trend Themes
1. Nostalgic Architecture - Reimagining classic postwar American homes in modern designs using alternative materials presents an opportunity for disruptive innovation.
2. Alternative Building Materials - Exploring new materials to build traditional homes or furniture pieces creates an opportunity for greater accessibility, affordability, and sustainability.
3. Nostalgic Art Installations - Creative art installations that re-imagine classic memories or symbols from the past presents an innovative way to connect and visually engage with people.
Industry Implications
1. Real Estate Development - Developers can create designer homes that re-imagine traditional American homes to market to those seeking a connection to classic Americana.
2. Building Materials - Developing alternative materials with a focus on affordability, sustainability, and accessibility.
3. Art Installations - Artists can create immersive installations that awaken feelings of nostalgia and connectivity with classic America.