Brazilian clothing label Coven is known for their knitwear, so it only seemed appropriate to create a storefront that shows off knits. When Marcelo Alvarenga was designing the building, he created a metal mesh look that both shows off the building and the company's clothes.
I love this building design by Marcelo Alvarengo--a perfect marriage of clothing design and building design!
Implications - The storefront is one of the most appealing attributes any store can have -- especially for clothing stores. Incorporating unique elements into a store's design will not only bring back existing customers, but also attract new customers. Architects must try to harmonize the clothing culture with the storefront to engage more effectively with the consumer.
Metal Mesh Architecture
Marcelo Alvarenga Creates Metallic Knit Storefront for Coven
Trend Themes
1. Metal Mesh Architecture - Incorporating metal mesh into building design offers a unique element to attract new customers and harmonize with the clothing culture.
2. Knitwear Storefronts - Creating storefronts that showcase a company's clothing line is a trend that can create an appealing attribute for clothing stores.
3. Innovative Storefront Design - Incorporating unique design elements in storefronts can bring back existing customers and attract new ones.
Industry Implications
1. Fashion Retail - Incorporating metal mesh and unique design elements in storefronts can increase engagement with consumers and hold their attention for retail businesses.
2. Architecture and Interior Design - Designing storefronts that showcase the goods and services provided by a company creates new opportunities for architects and interior designers alike.
3. Metalworking and Fabrication - Metal mesh in building design is a trend that opens new opportunities for metalworking and fabrication businesses in architecture and construction.