Russian designer Dima Je has designed a quirky cartoon prototype package for the Mama Mafia restaurant. Since this eatery combines both Japanese and Italian cuisine, the packaging was designed to reflect both styles.
All of the packaging is based on a light brown, white or orange background. Atop this background are scattered images of small cartoon characters such as a Japanese sword fighter, a gun-shooting octopus, mafia-themed sunglasses and brass knuckles.
While the imagery sounds slightly aggressive, it is balanced with the cartoon elements. Most of the packaging contains the tiny cartoon images but the pizza boxes and Japanese noodle boxes differ. They are presented with larger a graphic than the other dishes. These boxes simply have a single character consuming the tasty pizza, or noodle dish from Mama Mafia's restaurant.
Mafia-Inspired Takeout Bags
The Mama Mafia Restaurant Packages Its Food with Quirky Mafia Images
Trend Themes
1. Quirky Takeout Packaging - The use of quirky cartoon images on takeout packaging creates a unique and memorable brand identity.
2. Combining Culinary Styles - Restaurants that fuse different culinary styles can attract a diverse customer base and offer unique dining experiences.
3. Balanced Aggressive Imagery - Finding the right balance between aggressive imagery and cartoon elements can create visually striking packaging designs.
Industry Implications
1. Food Packaging - Food packaging companies can explore incorporating playful and unconventional designs to make their products stand out in the market.
2. Restaurant - Restaurants that blend different cuisines can tap into a wider customer demographic and cater to varying taste preferences.
3. Graphic Design - Graphic designers can explore the use of contrasting elements, such as aggressive and cartoon imagery, to create visually appealing packaging designs.