As the official ice cream of Wimbledon 2016, Häagen-Dazs is making its involvement at the sporting event known with a fun photography project called 'Lose Yourself.'
The Häagen-Dazs UK Instagram page is now host to a photography project by fashion photographer Adam Katz Sinding, which features stylish shots of fans as they take in the action of the annual tennis tournament in London. This includes both the highs and the lows as experienced by those sitting courtside, as well as a few shots that include Häagen-Dazs' ice cream products.
Rather than focusing the lens on the sport or the athletes, this inventive photography project turns the lens on the spectators as they lose themselves in the action of the event and gives social media users from around the world the chance to experience Wimbledon from a different perspective.
Fan Photography Projects
Häagen-Dazs' Instagram Page Features a Project Called 'Lose Yourself'
Trend Themes
1. Sports Fan Photography - There is an opportunity for sports brands to create similar photography projects, allowing fans to participate and share their experiences on social media.
2. Social Media Engagement - Social media platforms can leverage these photography projects and create branded hashtags to increase user engagement.
3. Brand Partnerships - Brands can partner with sports events to create these fan photography projects, providing unique experiences for fans and increased exposure for the brand.
Industry Implications
1. Sports - Sports brands and events can use fan photography projects to increase engagement and enhance the fan experience.
2. Social Media - Social media platforms can use these projects to increase user engagement and activity on their platforms.
3. Food and Beverage - Food and beverage brands can partner with sports events to create similar projects, providing unique and memorable experiences for fans while incorporating their products.