As though taking a page from the Most Interesting Man in the World Dos Equis campaign as well as The Man Your Man Can Smell Like Old Spice campaign, the Jack & Jones ad campaign stars the ever-debonair actor Christopher Walken. The epitome of cool and badass thanks to an outstanding film career as well as pop culture appearances in the likes of Fatboy Slim's Weapon of Choice music video, he is captured sewing, knitting and fastening buttons in the print ads.
The Jack & Jones ad campaign was conceived and executed by Co+, and ad agency based in Copenhagen, Denmark. It appropriately reads, "Made from cool." Art directed by Martin Storgaard with creative direction by Thomas Hoffmann, the dapper and slighty quirky images were shot by photographer Søren Solkjær Starbird.
Debonair Celeb Craftsmen
The Jack & Jones Ad Campaign Stars a Hands-On Christopher Walken
Trend Themes
1. Hands-on Ad Campaigns - Brands can tap into the consumer desire for authenticity and craftsmanship by featuring well-known figures engaging in manual tasks in their advertising.
2. Celebrity Artistry - Celebrities can leverage their skills and passions to become brand ambassadors in advertising campaigns, adding a personal touch and connection with consumers.
3. Nostalgic Marketing - Brands can use nostalgia to create a sense of relatability and appeal to consumers' emotions, especially when hearkening to a bygone era of craftsmanship and artistry.
Industry Implications
1. Fashion - Fashion companies and designers can feature celebrities with personal connections to crafting or designing in order to showcase their brand values and resonate with consumers.
2. Consumer Goods - Manufacturers of consumer goods can use nostalgic and sentimental marketing techniques to build brand loyalty and create new product lines that harken back to historical craftsmanship.
3. Advertising - Advertising agencies can leverage the popularity of nostalgic and hands-on marketing campaigns to engage consumers through emotional appeals and authentic messaging.