Created by Israeli startup Kinetic Art, Look & Cook is a mobile application that can only be described as a culinary experience for the Instagram age. The innovative image-based platform brings 50 recipes by Israeli celebrity chef Meir Adoni to life through high-resolution images that expertly display the vibrantly hued fresh ingredients. In fact, the app and its crystal clear, drool-enticing step-by-step photo guides have been so popular that Apple used them in a billboard campaign in America and Japan advertising the iPad.
In addition to the 50 recipes sourced from Israeli celebrity chef Meir Adoni, the Look & Cook mobile app was designed by Ronen Mizrahi with Israeli food photographer Dan Peretz and food stylist Amit Farber. Designed to be a visual experience, the Look & Cook app is a great example of the global influence of the Israeli cuisine revolution.
Image-Based Israeli Cooking Apps
The Look & Cook App Highlights Recipes by Meir Adoni
Trend Themes
1. Image-based Cooking Apps - Opportunity to leverage high-resolution images and step-by-step photo guides to enhance recipe apps and create immersive cooking experiences.
2. Culinary Social Media - Opportunity to develop platforms that combine food photography and recipes, catering to the visually inclined audience.
3. Celebrity Chef Collaborations - Opportunity to partner with renowned chefs to create interactive and visually appealing recipe apps.
Industry Implications
1. Mobile App Development - Opportunity to innovate in the mobile app market by integrating high-quality visuals and recipe guides.
2. Food Photography - Opportunity to offer professional food photography services for recipe apps and culinary content.
3. Marketing and Advertising - Opportunity to collaborate with chefs and create visually captivating billboard campaigns for food-related products and services.