Stamps are pretty low-tech, but through 3D printing and interactive mobile marketing Snowshoe reinvents their appeal for a hyperconnected generation.
The printed plastic pieces are equipped with sensors, making it possible to distinguish one stamp from another. When the screen of a mobile device is digitally stamped, the screen makes a change to reflect the effect of the stamp's programming. For the purposes of gaming, Snowshoe Stamps can be used to differentiate a player's weapons.
At SXSW 2015, Snowshoe introduced its product to McDonald's in a pitch that would integrate these stamps with Happy Meal toys and web content. Whether the concept is picked up or not, this is definitely an awesome way for brands to blend mobile marketing with tangible objects that could potentially even be collectible or reveal prizes.
Smart Phone Stamps
Snowshoe Stamps Include Chips for Interactive Mobile Marketing
Trend Themes
1. Interactive Mobile Marketing - Snowshoe Stamps combine traditional stamps with interactive mobile marketing, creating opportunities for brands to engage with customers in a new and immersive way.
2. 3D Printing - Using 3D printing technology, Snowshoe Stamps demonstrate the potential for creating customized and unique stamp designs, opening up new possibilities for creative branding and personalization.
3. Hyperconnected Generation - Snowshoe Stamps tap into the preferences of a hyperconnected generation by bridging the gap between physical and digital experiences, showing the potential for innovative marketing strategies that cater to tech-savvy consumers.
Industry Implications
1. Marketing and Advertising - Brands in the marketing and advertising industry can explore using interactive mobile marketing solutions like Snowshoe Stamps to create engaging and memorable experiences for their customers, effectively leveraging digital technologies.
2. Printing and Packaging - The printing and packaging industry has an opportunity to incorporate 3D printing technology in the production of unique stamps and other customizable promotional materials, allowing for increased personalization and creativity.
3. Toy and Collectibles - The toy and collectibles industry can take advantage of Snowshoe Stamps' potential for creating collectible stamps, partnering with brands to offer limited edition stamps that unlock unique digital content or rewards.